Using a SWOT Analysis With A Struggling Offense

There is nothing more frustrating for an offensive coordinator than not being able to move the ball consistently. It is frustrating when you can't get first downs to keep the chains moving. You want to give your defense a chance to rest, while also controlling field position. Ultimately, you need to put some points on the board. 

When you are struggling on offense you have to look at why you are struggling. This is where I recommend a SWOT Analysis for coaches. SWOT stands for:

• Strengths
• Weaknesses
• Opportunities 
• Threats

This is a tool that has been used in the business world for decades, and also can be a powerful tool in sport. 

Listen, if you are struggling on offense I can tell you that I have been there. I have been in situations where we couldn't buy a first down. The SWOT analysis helps you to figure out what you are during currently, and what you need to change and adjust to improve. This is a valuable tool used in the business world that is also a valuable tool for coaches to use. 

At the end of the day you have two choices. You can keep doing what you have been doing and get what you have been getting, or you can make some adjustments and strive for a better, more desirable result. 

Before we perform the SWOT analysis, we are going to answer some overarching questions:

• Are you doing simple things that it takes to be successful on offense?
• Communicating the play to the unit, then QB/OL communication pre-snap
• Lining Up Right
• Base fundamentals- Eye Discipline, footwork, etc
• Are you getting your best players touches?
• Are your taking advantage of space?
• Are you running into a loaded box?
• Is there a particular front or coverage you are struggling with? 
• Are you running your identity concept?

These questions will give us some background information we will use for our SWOT analysis. Great leaders Analyze, Adjust, and Adapt. 

SWOT Analysis

Strengths and Weaknesses

The first thing we are going to to is talk about our strengths and weaknesses. We are going to look at our personnel strengths and weaknesses, our concept strengths and weaknesses, our practice strengths and weaknesses, and our process strengths and weaknesses.

Personnel

With personnel, I want to look at our best players and our best position group. We are going to rank our offensive players from top to bottom with their position. Next we are going to rank our position groups. This helps us to determine our strongest and weakest players and position groups.

Is our offense designed to play to our strengths of our personnel? Are we doing things that ask too much of our weakest personnel or position groups? Are the best players on the field? Are we finding ways to get our best 11 on the field at the same time? 

Then we going to look at our data. Are we getting the ball to our best players the most? If so, what is the result of their touches? Do we need to change how we are getting them or trying to get them the ball? If we aren't, what do we need to do to get them more touches? Are we taking shots? This is a big one. We want to take a couple of shots each week.

I like to look at each player and look at their average yards per touch. Sometimes the really good athlete isn't as good with the ball in his hands, and the guy we think isn't as athletic is actually more explosive. We are going to look at that to determine if the right guys are in the right places, and the ball is getting to them in the best ways for us to gain the most yards.

Concepts

This is a great segway into our concept analysis. We are going to again look at the data. What concept has been our most effective? Who is the personnel involved in that concept? Do we have better personnel to execute that concept? What concepts are not effective? 

To determine effectiveness you need to have a metric. I look at average yards per play, negative plays, and explosive plays. We want a run concept to average 5 yards, with less than 5% negative plays and 15% explosive. With pass concepts we want to average 10 yards per play with less than 5% negative plays and 25% explosive. For fast screens we use our run metrics, as these are an extension of our run game. We look at each of our concepts and then rank them. Then we look at how many times we called each concept. 

Here is an example of an analysis on our run and pass concepts. You can do this with Excel, or you can use a report to find this information. We use Recon Football to generate this data. 

Are we calling our most effective concepts most? If not, why? How can we adjust our play calling so we call our best concepts more often? Do we have the right guys getting the ball? 

If we see that we have a bunch of negative concepts, we are going to figure out why. What do we need to do to fix those concepts? Is it a personnel issue, a practice or drill issue, or is it an issue that we can't fix. If we can't fix it, we are going to scrap the concept. 

In the image above we can see that when we call a run, 35% of our runs result in a pass. This is because we use pre and post snap RPO's. I can see that we need to look at some concepts in our pass game to figure out why they are less effective. Is it a formation issue or a protection issue? Is it a scheme issue or a coaching issue? What adjustments can we make to improve these concepts? How can we coach them better? 

Win More Games By Eliminating Lost Yards on 4th Down

There are some things I saw this week that cost teams football games. Teams lost games they should have one because they didn't gave away too many yards. The most under coached area of football at the high school level is punt return. Most teams spend 5 minutes a weak coaching their punt returners, and the only time their punt returners catch kicks is during pregame. 

If you want to win more games, and beat people you shouldn't beat, you have to find areas where you can excel. Coaching your 4th down defensive unit will help you win more games. Not coaching your fourth down unit will lead you to lose more games. It is most glaring in seasons where you might not have as much talent or experience on the field. That is when the lost opportunities on 4th down. 

One of the biggest areas of lost yards is letting punts land and roll. Every ten yards the ball rolls is another first down your offense has to get to score. Last night I watched a team force 6 punts. One punt they fielded and started at their own 38. They ended up kicking a field goal. The other 5 punts they didn't field. Four of them the ball rolled anywhere from 15 to 30 yards. One of them was shanked and only went 20 yards. Overall, they lost 124 yards from punts rolling. They lost the game 28-10 because they lost the field position battle. 

The most difficult part of this is most coaches don't even realize the yards they are losing on 4th down, and the affect it has on the game. Every time you let a punt land, you give up an average of 12 additional yards. That's a first down. That also shortens the field for your opponent's offense when they get the ball back. If you start at your own 20 and go three and out, you are punting from inside your 30. If you start at your own 35 and go three and out, you lengthen the field for your opponent. Don't give away free yards. 

Too many coaches treat 4th down defense as an inconvenience. Because of this, they give up yards that negatively affect field position, which affects them on offense and defense. 

Let's talk about how to make your 4th down defensive unit become a strength rather than a liability. 

1. Practice Catching Punts

Break this into 3 parts. First, have your returners work technique with a coach coaching them. We are going to teach them how to properly catch a punt, throwing them the ball from close distance.

Work on catching balls kicked to you, kicked to the side, and kicked on the ground. Teach your players how to circle the ball and field a punt that is bouncing. Teach them how to recognize you have space. Do this with a coach throwing the ball, 15 to 20 yards from the players. 

Second, have a coach throw or punt to the players from 30 to 35 yards away. Start with the punts going to the returner. Then to the side, then short, then over their head. Move up if you have to. When you do this drill, have the returners not catching the punt aligned 10 yards from the returner on either side, as if they are cover guys. Have them moving towards the returner, but never getting within 3 yards of him. This gets your returners used to catching the ball in traffic. 

Third, have your punter punt the football to the returner. During the first two drills, your punter is warming up and your snappers are doing their snapping drills. Then have them punt live, with your snapper snapping and punt team protecting. We don't have them cover. We have 3 guys downfield simulate the cover team. We want our returner to get comfortable catching kicks with guys bearing down on him. 

Once our returner caught the ball, we wanted him to get vertical and make one guy miss. We wanted him to get 5 yards on every return. We told him to get five or six. This meant get five yards or six points. It all starts with fielding the kick. You can only return kicks that you actually field. 

2. If you aren't going to invest time catching punts, then block every punt

If 80% of the times the ball is punted to you you are going to let it roll, then you might as well try to block the punt. But coach, I don't want to get called for roughing the punter. Then practice blocking kicks. You get roughing penalties because guys don't know how to properly block a kick, and what angle to take. You can teach them how to block kicks. If you want to block more kicks, check this out: Coach Vint's Special Teams Resource

Now, better than catching punts or blocking punts is this... Do Both. Really Well. We always had someone going for the block, even when we were calling a return. I never wanted to waste an opportunity to get a block. If they were lazy in protection, we were going to get the block.

Winning With A Talent Deficiency

What do you do when you have a talent deficiency? This is a situation that most coaches will face at some point in their career. Sometimes you face this a few games a season, and sometimes you are going this every single game. What do you do? How do you handle this situation? 

No two programs are in the same place, and this will look different depending where you are, and what stage you are in with building your program. What remains consistent are the five keys to winning games when you are at a talent deficiency. 

1. Play Mistake Free Football
2. Play Together As A Unified Team
3. Win The Takeaway Battle
4. Make Big Plays On Special Teams
5. Shorten the Game

Play Mistake Free Football

When you are at a talent deficiency, your window of opportunity and margin for error is going to be smaller. Every time you make a self-inflicted wound, you shrink your margin for error. Teams with a lot of talent have much more room for errors and can overcome mistakes. When you have less talent, you don't have room for mistakes. 

What we are talking about are things that take zero talent. We are talking about lining up right, stepping with the correct foot, not committing pre-snap penalties, not jumping offsides on defense, and the like. Coaches need to make sure their are 11 guys on the field, not 10 or 12. These are things that take zero talent. Do the things that take zero talent really well and you will win more games. 

Play Together As A Team

This is so important. Everyone has to do their job, and only their job, to the best of their ability. They have to trust that the other 10 guys will take pride in their job every play. They have to trust that their teammates will give great effort. They have to trust that their teammates are going to be where they are supposed to be, when they are supposed to be there, doing what they are supposed to do. They have to trust their teammates will line up right and play with great effort. 

When you are at a talent deficiency, you have to convince your team that the whole team playing together is much stronger than the sum of the parts. This is the definition of Synergy, and is a vital part of playing above your ability level. Guys have to be bought into each other, care about each other, and be willing to sacrifice for the success of the man next to them and the team. 

Win the Takeaway Battle

First and foremost, you have to have great ball security. You have to practice ball security and emphasize it everyday. If you want to win a game you shouldn't win on paper, you need to take care of the football. It takes zero talent to have great ball security. 

You have to emphasize turnovers in practice. You have to have a period where you work on takeaways. When you are at a talent deficiency, stealing possessions is key. If we can finish three more possessions than our opponent, we increase our chances to win. Takeaways also create a short field. This gives us a better chance to score. 

Early in my career we beat a team we were supposed to lose to by 30 points, according to the papers. We forced 5 turnovers in the game. 2 were pick 6's, and two of them we returned inside the 10 yeard line. We only had 5 first downs, but we won the game 36-34. We couldn't move the ball against our opponent, but we were able to score because of the short field. 

Make Big Plays On Special Teams

Special Teams will win you games you shouldn't win, and lose you games you shouldn't lose. We want to make sure we are really good in punt protection. We want to make sure we don't kick the ball or punt the ball to their good returners. We want to make sure that we get vertical on our returns and then try to find daylight. We want to field every kick cleanly, so we don't give up hidden yards. 

The big one with this is blocking kicks. Blocking kicks are huge factors in beating teams you shouldn't beat. In the game I talked about earlier, we also blocked a punt, which gave us the ball inside their 5 yard line. This led to a short touchdown. The difference in the game was when we blocked their first extra point and returned it for two points. It was a huge momentum shift after they had gone up 13-0. 

Practice blocking punts and extra points. Find out who your best kick block guys are and help them improve that skill throughout the year. Blocking kicks is huge for winning games you shouldn't win. 

Let me also add that onside kicks can help you steal a possession. Find their weakness and install an onside kick to exploit it. You don't have to kick a traditional onside. Find the space in their return alignment and kick to that space. DO NOT KICK TO THEIR STUD RETURNER! I have made this mistake, and it rarely turns out good. There is nothing wrong with a pooch kick that won't be returned. They will start at the 25 or 30, and that is a win. 

Field Punts! There are hundreds of lost yards each game because coaches don't teach their guys how to catch a punt. 

Shorten the Game

This is a big key, and can help you beat teams when you are less talented. You can control when you snap the ball and how much time runs off the clock between plays when you have the ball. If you are a huddle team, take a little more time before you send the play in. 

A lot of guys tell me that tempo is a big key to what they do. Tempo is the great equalizer, but it can also be a double edged sword. If you are going 3 and out, your tempo will do more harm than good. But there are ways you can strategically use tempo. 

You can go fast and snap the ball, which keeps the defense on their heels. They are going to tend to be more vanilla. You can also bluff the snap, where you make it look like you are going fast, but you don't snap the ball fast. When you say your snap count, or clap, they might jump. Take the free 5. When you signal the play, you can also signal another bluff snap. This might get them to jump. 

Another thing to do is to bluff the snap, then signal in a whole new formation and play. Your guys now will get lined up and execute the play. The defense just made a call and now they have to adjust. This is a great way to run clock while using the concept of tempo.

If you huddle, you can use what we called 6 seconds. We would tell our guys six seconds from clap to snap. That means we would clap when we said ready break, sprint to the line, and call our cadence quickly. This is especially effective with unbalanced sets where the defense has to recognize surfaces, eligibles, and backfield sets quickly. 

When we were at a talent deficiency, we wanted to find a way to keep the game close in the fourth quarter. If we were within one score, our opponent might tense up. They suddenly are worried that this team they are far superior to was playing with them. 

Find ways to shorten the game, which will give you chance to win the game in the fourth quarter. 

Everyone Must Believe

Sun-Tzu says Every Battle Is Won Before It Is Fought. You have to prepare to the point that your players believe they have earned the right to win. Saying we are going to win is not enough. You have to convince your players that they have done everything it takes to win the game in preparation, and they have earned the right to compete. 

You also have to believe in each other. You have to believe the guy next to you is capable. The players have to believe in each other, and they have to believe their coaches will put them in the best position to be successful. The coaches have to believe in the players, and that the players will do things above their ability. The coaches also have to believe in each other. They have to believe that their colleagues will coach at a high level in preparation for the game and during the game.

If your players believe in each other, believe in their coaches, and believe they have earned the right to compete, they will believe they can win the game. If they believe, they increase their chances of winning. If they don't believe, they will lose. Henry Ford said, "The man who thinks he can and the man who thinks he can't are both right." The question is, which man are you? 

If you do these 5 things and you believe, you increase your chances of winning against a superior opponent talent wise. If you don't do these things, or you lack belief you can do these things, you won't have a chance. 

When you go into a game where you are at a talent deficiency, take the focus off the ability of the players. Focus on taking care of the things you have total control over, and build that belief in your players. 

I know we didn't talk about scheme, and scheme matters, but I wanted to focus on the things that every coach can do, regardless of talent level or what scheme they run. The biggest thing about scheme is finding ways to get your strengths attacking their weaknesses. If they are a team that flies around but has bad eye discipline, use reverse and misdirection. If they like to time up blitzes, change your snap count. To attack personnel, find the guy they are hiding, and attack him with your best guy. Everyone is hiding someone. 

Let me add this... Preparation and Organization

Being prepared for your opponent is a big part of beating people who are more talented than you are. If you want to be more prepared each week, I highly recommend you check out my game and practice planning resource. I spent much of my career as a coordinator. I was an offensive coordinator and defensive coordinator, and coached at both the high school and college levels. I have made available all of our game and practice planning resources that helped us win more games. These have everything you need to be more prepared. They are editable and customizable, and are available as an instant download.  https://sellfy.com/p/AndN/ 

It includes everything from a scouting report template, to weekly practice plans and scripts, to a two-sided color call sheet, and more! Each of the nine documents are fully editable and customizable! Order today and start preparing for your first game right now! This helped us be able to be prepared to attack the defense and put more points on the board. It also helped us be much more efficient and targeted on the weekends when we were game planning.