The Three Biggest Mistakes Coaches Make When Scouting an Opponent

Every week we are going to prepare to play an opponent, we are going to try to learn as much about our opponent to be as prepared as possible. Sun Tzu said it best in "The Art of War." If you don't know your enemy you will suffer defeat. 

Nearly every coach in America is going to prepare for their opponents each week. There are three big mistakes that coaches make in scouting an opponent. These three things will always get you beat. 

1. They don't enter any data into their video program. 

2. They have different coaches entering data each week.

3. They don't look at the data. 

They Don't Enter Any Data

This is something I see more frequently than you can imagine. I have coaches reach out to me to help solve problems in their program, and when I log into their Hudl account, they haven't entered any data. One school gave up 32 points a game. They had pretty good players and matched up well with five teams in their district. They ended up barely making the playoffs and losing in the first round. They had not entered any data on their opponents. 

It doesn't matter what side of the ball you coach, you need to have the most basic data entered so you can get a picture of your opponent. You can divide up the responsibilities and have 3 coaches enter the data for a game in 15 minutes. You can knock out three games in an hour. Three games will give you a good picture of your opponent. 

Once you enter the data, you can click a few buttons and generate information that will help you better prepare for your game. If you are a defensive coach, you can get an opponent's run pass percentages based on formation and down and distance. You can get their field zone tendencies. 

If I am an OC, I can get their blitz and coverage percentages. I can get their field zone tendencies. I will know when to run a man beater or zone beater. Or, when they are bringing pressure so I can throw a screen. 

I am a better play caller if I know what my opponent is going to do. How much better of a play caller are you if you know the defense brings a 5 man field pressure and plays man free behind it on 3rd and 3 or more? How much better can you call a defense if you know the offense is 70% run in 12 personnel, and if the back is to the boundary they run to the boundary? 

There is no excuse for not entering data on your opponents. Take 15 minutes with your coaches and enter the data for at least one game. 

Here is an example of a call sheet when I was a DC. By investing 35 minutes entering data, I had tendencies on my call sheet, and was able to then list my favorite calls to stop what they did. This call sheet is part of my Defensive Game Planning Packet . 

As you can see, I have the offensive tendencies listed for each down and distance situation from each hash. Because I know what they do, I can script my best calls to stop what they do. This is just one benefit of entering the data. 

The Have Different Coaches Entering Data Each Week

This is something I screwed up at one point. If Coach Williams is going to enter the formation, then Coach Williams enters the formation for every single film. If Coach Williams calls Trips Right "Toledo" for one game, and then Coach Jones calls Trips Right "Kentucky" for the next scout film, your data is going to be jacked up. Have the same coach enter the same column data for each opponent. 

You can have 1 coach enter Down and Distance, Hash, Yd Line, Play Type, Gain Loss, and Result. You can have another coach enter Formation and motion. Another coach enters play type and ball carrier. If you are scouting a team's defense, you do it much the same way. Except now you have one coach enter the front, stunt, and blitz, and another coach enters the coverage and tackler. 

If you divide up the duties, it goes quicker. You should have a universal language, so each coach uses the same terminology, but by having the same coaches entering the same columns each week, you are going to have consistent data. 

They Don't Look At The Data

This is one that I don't see a lot, but when I do it is frustrating. If you are going to have your coaches invest the time to enter the data, you need to look at the data. Once the data is entered, it can give you important information. I am going to take this information to create our practice schedule and scripts. Because we have the data, we are going to focus on what our opponent is most likely going to do. We are not going to waste time one things they rarely do. 

Have you ever gone through a practice week and spent time on something you never ended up calling? Or you spent 30% of your practice time on something your opponent did 5% of the time? That comes from not looking at the data. 

We are spoiled. Every video program provides some easy to read reports that helps us to have a picture of what our opponent will do. We need to take advantage of this information. Knowledge is power. 

The other aspect of using the data is scripting our practices. If we were playing a wing-t team that ran the ball 95% of the time, we spent more of our practice in inside run, and less time in pass hull. If we faced a defense that liked to bring 5 and 6 man pressures and play man coverage, we were able to build our practice plan to spend more time in blitz pick up. 

If you want to really to be organized and prepared, check out my game planning resource. I mentioned my defensive resource above. I also have an Offensive Resource. Below is an example of a few of the documents in the offensive resource. 

Both of these resources have everything you need that is already built and fully editable and customizable. They have call sheets, practice plans for the entire week, scouting report templates, depth chart templates, personnel templates, wrist band templates, and more. All the work is done, all you have to do is enter your information and dominate your opponents. They are less than $13 right now. And you can order BOTH in this bundle for additional savings! Offensive and Defensive Game and Practice Planning Bundle

These three mistakes take zero talent to overcome. Make sure you enter the data of the opponent you are going to play. Make sure you are consistent with who enters that data. Make sure you take the time to use the data. 

I hope this has helped give you some useful information. I recommend you check out my YouTube channel as well. I have several videos posted on game planning and scouting. https://www.youtube.com/@JamesVint/videos

Using a SWOT Analysis With A Struggling Offense

There is nothing more frustrating for an offensive coordinator than not being able to move the ball consistently. It is frustrating when you can't get first downs to keep the chains moving. You want to give your defense a chance to rest, while also controlling field position. Ultimately, you need to put some points on the board. 

When you are struggling on offense you have to look at why you are struggling. This is where I recommend a SWOT Analysis for coaches. SWOT stands for:

• Strengths
• Weaknesses
• Opportunities 
• Threats

This is a tool that has been used in the business world for decades, and also can be a powerful tool in sport. 

Listen, if you are struggling on offense I can tell you that I have been there. I have been in situations where we couldn't buy a first down. The SWOT analysis helps you to figure out what you are during currently, and what you need to change and adjust to improve. This is a valuable tool used in the business world that is also a valuable tool for coaches to use. 

At the end of the day you have two choices. You can keep doing what you have been doing and get what you have been getting, or you can make some adjustments and strive for a better, more desirable result. 

Before we perform the SWOT analysis, we are going to answer some overarching questions:

• Are you doing simple things that it takes to be successful on offense?
• Communicating the play to the unit, then QB/OL communication pre-snap
• Lining Up Right
• Base fundamentals- Eye Discipline, footwork, etc
• Are you getting your best players touches?
• Are your taking advantage of space?
• Are you running into a loaded box?
• Is there a particular front or coverage you are struggling with? 
• Are you running your identity concept?

These questions will give us some background information we will use for our SWOT analysis. Great leaders Analyze, Adjust, and Adapt. 

SWOT Analysis

Strengths and Weaknesses

The first thing we are going to to is talk about our strengths and weaknesses. We are going to look at our personnel strengths and weaknesses, our concept strengths and weaknesses, our practice strengths and weaknesses, and our process strengths and weaknesses.

Personnel

With personnel, I want to look at our best players and our best position group. We are going to rank our offensive players from top to bottom with their position. Next we are going to rank our position groups. This helps us to determine our strongest and weakest players and position groups.

Is our offense designed to play to our strengths of our personnel? Are we doing things that ask too much of our weakest personnel or position groups? Are the best players on the field? Are we finding ways to get our best 11 on the field at the same time? 

Then we going to look at our data. Are we getting the ball to our best players the most? If so, what is the result of their touches? Do we need to change how we are getting them or trying to get them the ball? If we aren't, what do we need to do to get them more touches? Are we taking shots? This is a big one. We want to take a couple of shots each week.

I like to look at each player and look at their average yards per touch. Sometimes the really good athlete isn't as good with the ball in his hands, and the guy we think isn't as athletic is actually more explosive. We are going to look at that to determine if the right guys are in the right places, and the ball is getting to them in the best ways for us to gain the most yards.

Concepts

This is a great segway into our concept analysis. We are going to again look at the data. What concept has been our most effective? Who is the personnel involved in that concept? Do we have better personnel to execute that concept? What concepts are not effective? 

To determine effectiveness you need to have a metric. I look at average yards per play, negative plays, and explosive plays. We want a run concept to average 5 yards, with less than 5% negative plays and 15% explosive. With pass concepts we want to average 10 yards per play with less than 5% negative plays and 25% explosive. For fast screens we use our run metrics, as these are an extension of our run game. We look at each of our concepts and then rank them. Then we look at how many times we called each concept. 

Here is an example of an analysis on our run and pass concepts. You can do this with Excel, or you can use a report to find this information. We use Recon Football to generate this data. 

Are we calling our most effective concepts most? If not, why? How can we adjust our play calling so we call our best concepts more often? Do we have the right guys getting the ball? 

If we see that we have a bunch of negative concepts, we are going to figure out why. What do we need to do to fix those concepts? Is it a personnel issue, a practice or drill issue, or is it an issue that we can't fix. If we can't fix it, we are going to scrap the concept. 

In the image above we can see that when we call a run, 35% of our runs result in a pass. This is because we use pre and post snap RPO's. I can see that we need to look at some concepts in our pass game to figure out why they are less effective. Is it a formation issue or a protection issue? Is it a scheme issue or a coaching issue? What adjustments can we make to improve these concepts? How can we coach them better? 

In Season Self-Scout Reports

One of the most important thing you can do as a coordinator is your self-scouting report. 

In my 20+ years as a coordinator, I evolved greatly in how I performed a self scouting report. In the early days of my career we did everything by pen and paper. I had legal pads filled with information and I had to do a lot of math. 

After a couple of years we evolved into using Excel. Then video programs began adding reports that could give us some actionable information. From there we began using Recon, which transformed the data in actionable dashboards. The key word is actionable. You don't need data to have data. You want to have data that you can use and has meaning. 

Everything we do has a purpose, or a why. We don't do things just to do things. Looking at our self-scout reports helps us to be able to find valuable information that benefits us greatly in our game planning. There are three things we will focus on today. 

1. Our tendencies that opponents will find
2. Which concepts are most effective/least effective
3. Which formations/personnel groups have led to the most success/least success

Every defensive coordinator you play is going to look at data on your offense. They are going to look at your most recent games first. Most coaches are going to include at least 3 games of data in their scouting report, and many will include every game they can get for the season. I want to know our tendencies and find the same data the defensive coordinator is looking at. I want to see what he is seeing. 

The defensive coordinator is going to prepare his defensive calls based on the data. He is most likely going to break it down by personnel group, down and distance, and field zone. He is probably going to look at our formation tendencies, trying to figure out what plays we run from each formation, and what formations we run from certain personnel groups. If we know what data he is seeing, we can then make adjustments to our game. 

The first thing I run is look at our run/pass percentages for the last three games, as well as for the season to date. I am going to focus on the data for the last three games when we build our game plan. When the playoffs start I am going to look at our last 5 game tendencies and compare them to our tendencies for the season. Below is an example of an overview report for 3 games. This is from Recon Football, which saved us several hours each weekend with our data breakdown. Recon Demo

This gives us a global view of our play calls, and shows us our Run/Pass Percentages. Overall we run the ball 64% of the time. 1% of the time there was a penalty. The conversion rate is the percentage of plays that result in a first down. I then look at our run/pass percentages based on backfield set, field zone, down and distance, and formation. I also look at our play frequency to see what plays we called most. Looking at our data I can see some tendencies that we might want to consider. 3rd and 1-3 we are 100% run. We might want to look at play action or a boot concept. We have some formations that we are over 80% run. We might want to look at throwing some play action from those formations. 

If I just looked at this data, I would have some actionable information. But I know our opponent is going to dig deeper. They are going to look at every formation we ran and put every play we ran from every formation on their board. I know that they are going to look at more specifics of what we do from each formation. I am going to dig deeper into our down and distance data and formation data. and look at how we can break some of our tendencies. 

I am going to look at our formations to see if there are tendencies that might give away what we are doing. I am also going to look at our hash tendencies. I also like to look at our pass game and run game. 

After we look at our tendencies, I am going to focus on our concepts. Which concepts have we had the most success with in the run game and pass game? I want to know if there is something we are doing well that need to more of, or if there is something we aren't doing well that we need to fix or do less of. 

I can see here that when we are on the right has we don't throw short and intermediate passes into the boundary or middle of the field. This is something we need to look at. We want to know why this is, and is it something we can adjust? I look at what concepts we call the most, then I sort by completion percentage and average gain. I want to see what pass concepts we have the most success.