A few years ago I spoke at the Glazier
Clinic in Atlantic City about building championship culture, and out of all of
the clinic talks I have done, that is the one that has had the biggest
response. I love the X's and O's of coaching, but my favorite aspect is the
opportunity for young people to accomplish goals that others think are
unattainable. Coaching is not a career as much as a calling. We have an
opportunity to change lives each day. I hope there is something here you
can use.
In my 19 years of coaching, I have
not had a job yet where we came into a place that had a championship culture.
Everywhere I have been has been an opportunity to turn a program around. At each place we faced the same enemies: Complacency, apathy, and an acceptance
of mediocrity.
At Columbus High School in the
Bronx, we took a program that had never had a winning season, never been to the
post season, and was in the midst of a 27 game losing streak, and turned the
program into a perennial playoff contender. How did we change the
culture? First, is understanding that the smallest details make the biggest
difference. We focused on making sure we took care of the seemingly
insignificant details. We did not ever focus on what we didn’t have. We focused
on ourselves first. We didn’t worry about what our opponents were doing. We had
no control over them. What we did have total control over was what we did each
day.
The first thing we did was talk to
them about the why. This is why we are going to coach you on this. This is why
we have to do it this way. Kids today need to know “why” something is done a
certain way. Once they understand the why, they will buy into the what and the
how.
Each day we had the weight room set
up a certain way. We had the racks in a certain spot. We had the plates
organized a certain way. We set a standard of performance and held them
accountable. We held them accountable for their lockers, and their locker room.
If we said your t-shirt hangs on the right hook and your shorts are on the
left, that’s where we expected them to be. If they weren’t, we retrained and
reminded them.
When you build culture, the
expectations have to be clear and concise. When we stood in line, or were in
front of the coaches, we had clear expectations. We stand with our eyes and
chin up, chest spread, and hands behind our back. When we take a knee, we will
put our left knee down with our hands on our right knee. That is the
expectation. There was no exception.
I learned a great deal from our
head coach, David Diaz, about setting high expectations and not succumbing to
mediocrity. We had a certain way we set the field up, and a time frame. 15
minutes after the bell we started our agility circuit. The field had to be set
up, and every athlete had to be at their assigned station. The whistle would
blow, and we would begin. Our kids had the responsibility of field set-up. One
Wednesday before a huge game, the field wasn’t set up correctly. The sled
wasn’t dressed, and some bags were not set up, and a couple of kids straggled
out late. Coach Diaz brought everyone together and told the players to break
the field down and put everything away. They looked bewildered. But they did as
told. After they put everything away we met in the locker room. He told
everyone they had 5 minutes to set the field up correctly.
The players moved frantically to
set the field. However, a few of them let their attitude get twisted up and
they straggled. It took 5 minutes and 14 seconds to finish the field. They
didn’t meet the five minute standard. We spent the entire practice setting up
and breaking down the field. After several attempts, the field was finally set
up correctly and on time. We practiced for about ten minutes total before
we had to let them go.
When the coaching staff got
upstairs I was livid. We scripted everything in practice, and we
obviously couldn't get through much of what we had planned. Coach
Diaz let me stew for a few minutes, and when I had gotten it out, he gave me a
great lesson. Our X’s and O’s won’t matter if we can’t even get the field set
up. If we can’t meet simple expectations like setting the field up, how are we
going to beat a state ranked team on Friday Night? How are we going to line up right with bullets flying if we can't get a rack put in the right place. It all matters. These little
details matter.
Attention to details is what sets
apart consistent success. When you parallel squat, are your athletes getting to
parallel? Or are they cutting corners? Are you allowing them to cut corners? Do
you have a definition of parallel that is clear and concise? Are you willing to
hold kids accountable to reaching a standard?
If you are teaching a six inch zone
step to your offensive line, do you accept a 4 inch step? When you are teaching
a 10 yard stop route, do you accept an eight yard route? Or, do you correct
and reteach? Do your players know why you have to get to 10 yards on that
route? Do they know “why” they have to perform the skill?
If you want consistent and
sustained success, everyone on your staff has to be willing to hold kids
accountable to meeting your standard each and every day. It’s hard. It is very,
very hard. You can’t decide that today it is okay to do it 90% right. You can’t
let it slip. When we broke out to begin an activity, or transition from one
activity to another, we asked them to hustle. We showed them what it looks like.
We modeled it. Then, we held them accountable. There were occasions when guys
didn’t hustle. It didn’t meet our standard. What do you do?
Are you willing to accept less than
what your standard is? When I was a young coach, I didn’t want to distract from
the weight room or practice field for these “little things.” However, once you
let them slip, it is hard to get them back. It is harder to get them back than
it is to simply teach it right the first time. What we did was send them back
with specific instructions, and ask them to do it again to our standard. If
they met our standard, we moved on. If not, we would do it again, and again. We
would sometimes have to stop and reteach the why.
Columbus had been mired in
mediocrity for years. They expected to lose, so everything they did was going
to lead to losing. They had the “why should we work hard if we are just going
to lose” syndrome. Many programs, after years of losing, find themselves
with this very culture.
We evaluated the program and found
the weakest three areas. First, the strength and conditioning program was
terrible. Second, numbers were very, very low. Third, the equipment was old and
dilapidated.
We focused on improving those three
areas, using the strength and conditioning program to be a catalyst for the
cultural shift. Our players needed to learn stretch themselves. They
needed to learn that they could do much more than they thought possible. We
recorded everything they did in the weight room. They kept record cards we got
from B-F-S so they could see their progress. When we started we had 2 kids that
squatted 300 pounds. By our fourth year, every varsity player squatted 300
pounds, and a dozen parallel squatted 450. We are not talking about a half squat. We are talking about truly getting the thigh parallel to the ground.
In addition to getting stronger, we
were able to teach mental toughness. We gave them a definition: Mental
Toughness: The ability to face adversity, failure, and negative events, without
a loss of effort, attitude, and enthusiasm. We also started to put
together a leadership development and character education curriculum. We took
some of D.W. Rutledge and Dennis Parker’s Coaching to Change Lives and began
teaching it with our players. We talked about each day being an opportunity. Do
you “have to,” or do you “get to.” You can’t relive today. You only get one
shot. What are you going to do with it? Are you willing to make the most of it,
without exception?
As mentioned above, we made sure
our focus was on being the best “we” that we could be. We didn’t worry much
about who we played or what they were or were not. We focused on being our best
each day. We helped them to develop their attitude, and taught them the impact
a great attitude would have on their success. Three things you completely
control are your attitude, effort, and enthusiasm. Ninety percent of your
success in any endeavor is your attitude at the beginning.
Think about teams that are struggling.
They believe they will lose, and their attitude reflects this. What happens?
They put forth mediocre effort and lose. We knew the scoreboard would be a
tough place to win in the beginning. We need to have some small victories to
build on, so we used John Wooden’s definition of success. “Success is
peace of mind of knowing you did your very best, to be the very best that you
could be.” At the end of the day we would use this definition to evaluate
whether we “won the day.”
All of a sudden, our kids started
to believe in themselves and each other. We
started seeing them take ownership. Another very valuable exercise we did was
have them come up with goals for the season. They listed practice and weight
room goals, and set their own standards of performance. We also asked them to consider
their identity. If someone came to watch you workout, how would they describe
you? What would they say if they saw you in the classroom? What do you think
championship effort would look like?
Once it became their deal, and they
became vested in the program, the culture began to shift. They began to lead
each other, and be accountable to each other. We asked them to hold each other
accountable, and take over the role of leading.
You get what you emphasize! If you emphasize hustle, that is what you will get. If you don't put an emphasis on something, don't expect it to happen.
You get what you emphasize! If you emphasize hustle, that is what you will get. If you don't put an emphasis on something, don't expect it to happen.
There is no simple answer or magic
pill to change culture. It is a constant, on-going process. You must be willing
to pay attention to the seemingly insignificant details that most would choose
to overlook. In addition, here are some important points:
1. Set High Standards
2. Clearly Define Expecations
3. Explain the Why
4. Teach them how to meet the standard
5. Hold them accountable
6. Reteach
if standard is not met
7. Build on small success
8. Value Hard Work
9. Teach Leadership with INTENT
10. Have a great Attitude
11. Give Great Effort
12. Always be enthusiastic
The most important aspect of
consistently successful football programs is the attention to seemingly
insignificant details. If you want to be successful on the field, you have to
take care of the little things. If we say to stand with your eyes up and your
hands behind your back, you should stand exactly that way. If we tell you to
hustle from point A to point B, you need to hustle from point A to point B.
There can be no exceptions. If we don't do it right, we are going to do it again until we do it correctly.
Self Discipline: Do what you are supposed to do, when you are supposed to do it, the way it is supposed to be done, regardless of circumstance or how you feel! This goes for players and coaches. We must give our best effort every single day in the weightroom, meeting room, on the field, and in the classroom. We must make the effort to correct behavior that doesn't meet our standard of performance.
Self Discipline: Do what you are supposed to do, when you are supposed to do it, the way it is supposed to be done, regardless of circumstance or how you feel! This goes for players and coaches. We must give our best effort every single day in the weightroom, meeting room, on the field, and in the classroom. We must make the effort to correct behavior that doesn't meet our standard of performance.
Finally, every day keep working to help kids grow. Make sure you are always moving
forward. Evaluate, learn, grow, and keep moving. I hope there is
something you can take from this post and use in your program! Please let me
know if there is anything I can do!
A few months back I published a couple of iBooks that can help your program with X's and O's. The first is on Installing RPO's into any offense. Here is a link to the iBooks version: http://itunes.apple.com/us/book/id1078061959. The ibooks version includes explanations, diagrams, and video clips on multiple RPO Concepts. It will give you a simple process for implementing them into your offense. I
If you don't have an iPhone, iPad, or Mac, you can order the Amazon version for the Kindle. It has everything except the embedded video. You can order it here: http://www.amazon.com/Installing-Explosive-Concepts-Into-Offense-ebook/dp/B01B12YSCG/ref=asap_bc?ie=UTF8
I also wrote a book on Tempo. It will greatly help you build a multiple tempo system with simple communication that will allow your kids to play with confidence. It also had over an hour of video clips! You can order the ibooks version here: http://itunes.apple.com/us/book/id1075902270.
Order the Amazon Kindle version here:
http://www.amazon.com/Using-Multiple-Tempos-Create-Explosive-ebook/dp/B01ATOL46A/ref=asap_bc?ie=UTF8
One of the keys to our success was tremendous preparation!The key to preparation was our outstanding group of documents we used for all three phases. If you are looking for fully editable and customizable documents that you can tailor to your program, I have made mine available.
Here is a link to my offensive game planning documents: https://sellfy.com/p/AndN/
It includes everything from a scouting report template, to practice plans, to a two-sided color call sheet, and more! Each of the nine documents are fully editable and customizable! Order today for under $15 and download them tonight!
Here is a link to the defensive game planning documents. It includes 12 fully editable and customizable documents. https://sellfy.com/p/AY1u/
And finally, I put together a special teams resource. This has everything you need, included drill tape, practice tape, and game footage. It includes teaching presentations and scouting forms just for special teams! https://sellfy.com/p/tJwz/
