12 Keys To Being A Successful Offensive Coordinator

In the nearly 20 years I have been a coordinator, I have learned a lot about what doesn't work. Those mistakes have helped us learn ways to troubleshoot and figure out how to get better. A couple weeks ago a coach I met at the Glazier Clinic in St. Louis called me because he just got promoted to offensive coordinator. We talked about some things I thought were important, and figured this could benefit about anyone who was an OC or aspired to be. Here are some things I have learned that might benefit you.

1. Less Is More
The first and most important thing I have learned is that less is more. I have consistently been way too ambitious with our install menu. If we are going to use 32 formations, 10 runs, 6 passes, 2 screens, and a draw, along with a waggle and a naked boot, we have too much stuff. I used to think running a play is running a play regardless of formation. One season we decided to add new formations each week. Our concepts were the same, but the formations would change.  One week we struggled with our inside zone read play. Our tight end came back to the sideline and said, "coach, it looks different." Even though we ran the same inside zone read concepts, running them from different formations changes the presentation. Our tight end gave us a valuable coaching point that day.

The more you install, the more your players have to process. The more you install, the more they have to remember. It is also important to remember that each team is different. Some groups will have a bigger capacity to learn and remember. Some teams will not be able to handle as much. You have to figure out how much each group can handle.

2. How Much Should We Install
Coaches often will ask me how many plays they should install. There is no concrete answer, but I will say most of us install too much. Realistically you need 1 inside run, 1 outside run, 1 off tackle run, and one counter or misdirection play. You need 2 to 3 intermediate pass concepts, 3 quick game concepts, a play action off your identity run, a sprint out, a draw, and a screen. You run these from 6 base formations. Add one trick play and one exotic formation each week, and you will have more than enough.

You might have one gap inside run and inside zone. You might have a pin and pull concept or outside zone to attack the perimeter. You might have a quarterback who struggles to read though a progression. If that is the case then you want to install key defender reads. Find what works best for your guys.

One important addition is this: You need to have an identity play which you can always run against anyone and anything. Too many offenses do not have an identity. They have a collection of plays, but they don't have an identity of who they are. You need to know your identity and who you are. This needs to be a part of building your install menu and schedule.

3. Think Players Not Plays
When the game is on the line you need to get the ball to your dudes. What you call is important, but who you get the ball to is most important. One of the biggest mistakes I have made is trying to call the perfect play. The perfect play to an average athlete will rarely be a "perfect play." If you call a bad play but get the ball to a dude, he will make it a great play. The best thing to do is call a great play to a great player, but when in doubt, get your dudes the ball. Many a time we have had a huge play on a bad play call because the right guy had the ball.

4. Match Your Philosophy To The Head Coach
This is really important. If you want to run an air raid system and your head coach runs the slot-t, you will have to marry your philosophy to his. If you can't do this, then it isn't a job you need to take. Don't take an OC job to take an OC job. Make sure your values are aligned with those of the head coach. If your head coach wants to slow the game down, then don't walk in there trying to run a bunch of tempo. When Joe Cluley hired me to be his OC at Estacado he laid out his expectations and we made sure we shared the same philosophy. This is vital to the success of our offense and program as a whole.

5. Get On The Same Page With The DC
This is very, very important. You and the DC must be partners. You have to work together to build practice plans and share personnel. You have to be able to bounce ideas off each other and make sure you are always doing what is best for the team. If you don't get along with the DC you will not have as much success and you will be miserable. At Estacado our DC is Cody Robinson, and he is awesome to work with. We have a great relationship and work as a team. We also compete against each other, but we work closely to ensure we maximize the success of the program.

6. Leave Your Ego At The Door
One of the most important things you must know is that it isn't about you. It is about the kids and the program. This goes with points 4 and 5. What is best for your program? What is best for your kids? Never walk in and try to impose your will on situation. You must fit your system to the strengths and needs of the program as a whole. If you want to play fast and snap the ball 90 times a game, but it isn't best for your team, then don't do it. Guys are always talking about stats. The most important stat is the win-loss record. No one person is bigger than the program, including the offensive coordinator. Never forget this.

7. Hire Smart People and Trust Them
I want the best people in football around me. Find people who are very smart, care about kids, and are great teachers. Then listen to them when it comes to building your system. If there is a better way to do something find that way. When you personnel your offensive staff, find a way to put them in the positions where they can best contribute to the staff as a whole. The most important thing you will do is put your staff in place. Give them responsibility and a vested interest in the success of your offense. Give them the authority to coach their guys.

8. Promote Your Staff
As a coordinator your goal needs to be to help the members of your staff grow as coaches and move up in the profession. You want your guys moving on to be coordinators. Do everything you can to help them move up. With that said, make sure your guys understand what it takes to be a coordinator. If a guy comes late all the time or is always the first one out the door, he probably isn't serious about being a coordinator. Find out the goals of the guys you work with and help them reach those goals.

9. Personal Growth Is Vital
The day you think you have it figured out is the day you need to quit. Everyday is a chance to grow. Everyday is a chance to learn. Early in my career I saw a very successful D-1 Head Coach speak at a clinic. After his talk he was sitting in the front row watching the next speaker, a high school coach talk about paired plays. This power 5 head coach was taking notes on a high school speaker. This was a valuable lesson. Every time someone talks football, be ready to take notes.

When a coach visits your school to recruit, ask them questions. Ask them about install. Ask them how the teach a concept or a drill. When you ask, then take notes. Taking notes is a great tool for learning. Taking notes helps you to remember information. It also gives you something to look back on if you do forget. Most guys are smarter than I am. But I know that when I don't take notes I will forget.

The biggest part of this is personal growth. Be willing to grow everyday. Always strive to be a better coach. Always strive to be a great example. Never ask your position coaches to do something you wouldn't do yourself. This is vital.

10. Always Have A Pen and Whistle- 
Every time you talk on the field make sure you have a pen and a whistle. A pen is vital so you can take notes during practice. Too much happens for you to remember everything. Having a pen allows you to write down your thoughts immediately. You might want to look at how you are teaching a blocking scheme, or receiver steps on a route. If you don't write down your thought you might forget it. Maybe you never forget things. That's great. But having a habit of writing things down during practice will help you be more apt to remember.

11. Set Clear Expectations For You Staff and Players
Make sure you have clearly defined roles and responsibilities for your staff. If you don't have clear expectations your staff cannot meet them. This is an area that I struggle with to this day. You have to make sure your staff knows exactly what to expect on a daily basis. Once you set your expectations, hold your staff to those expectations. Your staff will only be as good as the example you set and the expectations you all strive to meet each day. Make sure you are the standard on a daily basis.

Make sure your players understand the expectations and standards you set. When they make a mistake you must first look at yourself. Could they have been coached different? Did they understand the standard? Was the expectation clear? If not, clarify. No one wakes up trying to screw up. Find a way to reach each player. If they don't get something don't give up on them. Find a new way to teach it. It all starts with clear expectations.

12. Preparation Is Vital
When I first became an OC I used to say "we run what we run." It didn't matter what the defense did, we were going to what we did. In theory this sounded great. But this kept me from preparing well. The truth is I really didn't know how to prepare. After that first year as an OC I went back and watched every single play from the season. I watched in disbelief of why we called certain plays. I winged our in game calls. There had to be a better way. I spent a lot of time researching how to prepare. I talked to successful high school and college coaches about how they prepared. I took pages and pages of notes.

During the summer of my 2nd season as an OC we spent a lot of time watching film and practicing our preparation. I built call sheets and began to simulate calling games. I had recorded college games on VHS tapes and would break them down. I would watch the games and try to find weaknesses. This was the beginning of our systematic approach to preparation.

When you prepare you have to watch film. I have written about this extensively, but the biggest deal is that you have to look at their structure, how they line up to formations, what coverages the defense plays, their blitz tendencies, and their personnel. We want to know were we can find leverage, numbers, and green grass, and where we can find a personnel win? Where can we win a matchup. We began to build a weekly menu, a very detailed practice plan, and very precise scout cards. Everything we did had a rhyme and a reason. Regardless of how you prepare, you must spend time in preparation.

Final Thoughts
These 12 keys are by no means an exhaustive list, but they are the 12 things I find most important to being successful as a coordinator. I wrote this looking inward as I need to work on several of these myself. It boils down to this: Be confident in your abilities, but be humble enough to realize it is bigger than you. Don't get caught up in the title of OC. Be a great coach at everything off the field and put the program first.

And remember this; Focus on what you have, not what you don't have. Don't look for the weaknesses in your players. Find their strengths.See the greatness inside the guys you coach. See them not for where they are, but for what they can be. If you see a kid as a backup, that's how you will coach him. If you see him as a starter, that's also how you will coach him. See them for what they can be, then coach them to get there. Also, make sure you let them know what you see them being. That is vital.

Next Level Preparation

A few years ago I was speaking at a clinic about our game planning and an FBS coordinator asked me after the talk to go through what we do. I shared with him our offensive game planning resource and he used it through the spring. He emailed me back that it was a game changer. It was an honor to have him use these documents. After speaking at clinics and hearing that more coaches didn't know where to start, I decided to make these available.

Here is a link to my offensive game planning documents.

It includes everything from a scouting report template, to practice plans, to a two-sided color call sheet, and more! Each of the nine documents are fully editable and customizable! Order today and start preparing for your first game right now! 

Here are a couple of screen shots to show you what our call sheet looks like: 

This shows you a small portion of it. It is a fully editable, customizable two sided call sheet. It gives you the ability to better organize and be prepared on game day. It helped us to be better play callers on game day. There are eight other fully customizable documents! Some of the top high school programs in the country use this, as do several college programs!

When I was a defensive coordinator we adapted this to our defensive preparation! 

Here is a link to the defensive game planning documents. It includes 12 fully editable and customizable documents. These are what we used to post 6 shutouts when I was a defensive coordinator. Defensive coordinators at all levels of football are using this. 

And finally, I put together a special teams resource. This has everything you need, included drill tape, practice tape, and game footage. It includes teaching presentations and scouting forms just for special teams! This helped us to build dominating special teams! 

I wanted these to be available at a very reasonable cost. These can help you to be more successful on the field and more efficient in the office! 

 Last year I got hooked up with CoachTube, and put together three courses for offensive football coaches. I put together two courses on RPO's, and a course on Building An Elite System of Communication. All of these courses will help you to score more points! 

https://coachtube.com/users/coachvint

All three of these courses are detailed, with everything you need to be more explosive and to score more points. 

The course on communication gives you a detailed approach to your gameday communication. I give you a system and a process to improve the quality of conversations, leading to improved play calling on game day. This course has received outstanding reviews from coaches at all level of football. A coach with multiple state titles told me this course helped them to be much more efficient and explosive this season. 

My two RPO courses take you through a systematic process of installing RPO's into your offensive system. RPO's put the defense in conflict, forcing them to defend all 53 yards of width and all 6 skill players every single play. I not only give you a system, but I teach you the methods to develop your own RPO concepts. 

https://coachtube.com/users/coachvint

Time To Improve

There is a popular saying among coaches that simply states, "you are either getting better or you are getting worse, because you aren't staying the same." At the end of the season it is vital to begin preparation for the next year so you can find a way to get better. Here are some thoughts on what you can do to improve as a coach.

The first thing to do at the end of the year is to take inventory of the mistakes of your position group. What are the biggest mistakes that you made? What are the 3 biggest things you need to focus on for the off-season? I watch every play of the season over a two week period. As I watch each clip I take notes on what we need to do to improve. I typically make a cut-up of each individual concept and watch them from worst to best. What mistakes did we make on the bad plays, and what did we well on the good plays?

After I watch our clips I compile the notes and identify the areas we need to improve. I want to find three specific areas we need to improve our technique to be more successful. For example, we might find ourselves slipping off blocks. This might be caused by not running our feet once we lock up. Once you identify your biggest areas to improve, you have to research how to make them better. Find experts in your field and ask questions.

One important piece of advice I can give young coaches is to focus on your position group. Don't worry about drawing up a bunch of new concepts. Learn to be an expert in your position group. Focus on being the best coach of your position you can be. That doesn't mean that you shouldn't learn about schemes and concepts, but don't let that get in the way of being better at coaching your position.

Three Ways to Gain Knowledge

1. Attend Clinics- Clinics are a great way to increase your football knowledge with several coaches in one place. You can attend clinic sessions to learn about specific schemes, concepts, and techniques. You can ask questions and ask presenters to demonstrate and clarify. Typically clinic speakers are very knowledgable in their particular fields. There is also the clinic within the clinic, where coaches hang out and talk ball. This is where you never know who you are going to learn from.

I was in the lobby at a Glazier Clinic in Baltimore one year and several of us were talking about pass protection. The next thing you know, tables were moved and we were running through a 3 man slide protection. Jerry Campbell was coaching at the time at Westwood high school in Round Rock, Texas, and he was taking coaches through their protection. It took more out of that 30 minute segment than any clinic session I attended.

At another clinic I was in James Franklin's session on receiver play. He was the receiver coach at Maryland at the time, and I wore him out with questions after he finished speaking. I was able to fix some things we did not do well with our receivers. He gave me an awesome drill to improve our ability to catch a football while moving. It wasn't fancy, but it was something we weren't doing.

2. Visit Coaches- There are three ways you can visit coaches. First, you go to their campus and talk ball with them. Most schools are hospitable and are willing to spend some time with you. Some schools will put you in the film room with a GA, while others will let you talk with the coordinator or position coach. The best thing to do is to call ahead and find out what their policy is for visiting coaches. Many schools will allow you to visit during spring ball. This is a great time to see how they coach certain drills and teach schemes. You can often sit in team and position meetings. Again, I would suggest you call ahead.

Second, talk with coaches as they come through your school to recruit. I try to ask every coach that comes through at least two questions. I write down questions for each position so I am prepared for every coach that comes through. Most coaches will take a few minutes to share some of their knowledge with you.

Third, work college camps. This is a great way to network with coaches and learn from high school and college coaches around the country. When you work a camp you are going to see how coaches at the college level lead their drills. You will also be able to coach along side of them. Contact colleges in your area and find out if they need help for their camps.

3. Buy at DVD or Book- Find a publication that addresses the issue you are trying to solve. I buy 3 to 5 DVD's each year. I also buy 2 or 3 books. Usually books and DVD's are discounted at clinics. Coaches Choice often has special sales that they advertise on twitter. The DVD's I buy typically focus on improving technique. The books I buy are usually related to program building and culture. If I can get one thing from a book or DVD it makes it worthwhile.

Never be satisfied with where you are right now. There is always something that you can do better, and there are always things you can do to improve your position group and your team. There is no such thing as knowing it all. You never have enough knowledge. Make the investment to attend a clinic, visit a staff, and buy a book or/and a DVD. Commit yourself to being a better coach.


A few months back I published a couple of iBooks that can help your program with X's and O's. The first is on Installing RPO's into any offense. Here is a link to the iBooks version: http://itunes.apple.com/us/book/id1078061959. The ibooks version includes explanations, diagrams, and video clips on multiple RPO Concepts. It will give you a simple process for implementing them into your offense.

If you don't have an apple device, you can order the paperback version! It is available on Amazon! 

https://www.amazon.com/dp/1520447485

I also wrote a book on Tempo. It will greatly help you build a multiple tempo system with simple communication that will allow your kids to play with confidence. It also had over an hour of video clips! You can order the ibooks version here: http://itunes.apple.com/us/book/id1075902270.

Order the Amazon Kindle version here:

http://www.amazon.com/Using-Multiple-Tempos-Create-Explosive-ebook/dp/B01ATOL46A/ref=asap_bc?ie=UTF8

Improving Our Craft

One of the things I like most about the winter is having the opportunity to research innovative ways to improve our program. Regardless of whether we went 16-0 or 5-5, or 0-10, we want to find ways to do things better. This time of year is vital to improving our programs.

There are three things every coach can do to improve this off-season. There are actually about 3,000, but we will focus on three. First, attend at least one clinic each year. Whether you are in your first year as a coach or in your 40th, there are areas you can improve. At each clinic I attend I try to find at least 5 things that I can use with our players and our program. It may be a small coaching point, or a way to communicate something in a way our kids will understand. It may be tweaking a blocking scheme, or a new route combination. The key is finding things that can practically be applied.

The first high school coordinator job I held was for David Diaz at Columbus High School. Coach Diaz took us to the Megaclinic in Atlantic City, New Jersey, where we heard some tremendous speakers. As a young coach it was overwhelming to hear some of the top high school and college coaches in the country giving clinic talks. Coach Diaz had our staff divide up where we would go so we would get the most out of the clinic for our program. Megalinics actually bought out Frank Glazier and adopted the Glazier name.

It was in Atlantic City that we met Jerry Campbell, who was the offensive coordinator at Westwood High School in Round Rock, Texas. Coach Campbell took time to talk me through an overview of the option game. We flew him up to visit our staff and coach our kids and coaches up on the midline, load, and veer options. Coach Campbell became a great mentor and role model to me, and is one of the great men in this business. If you haven't met him yet, you need to!

In addition to attending clinics, we would visit college staffs in the spring. Typically we would visit one or two local staffs. Our goal was to learn what other people were doing that worked, and figure out the best things to incorporate into our program. You can never think you have it figured out. You have to always be trying to improve and get better.

Third, talk ball with guys who come to visit your school recruiting. When coaches came through the door recruiting our guys, we were going to ask questions. It may be scheme related, or it may be about practice organization. Mike Simpson, who was the defensive coordinator at The University of Albany when I was coaching in the Bronx, was very helpful to talk to. As we watched film of a player I would ask him technique questions. How could we play this better? What could this kid of done better to take on this block? What drill do you have that could help our defensive lineman spill the trap? Most coaches want to help, but you have to be willing to ask.

At the time I didn't realize how lucky we were, but New Hampshire's offensive coordinator walked through our door to recruit a running back. We watched film and he noticed were were running some zone read concepts from the gun. This was back in 2001. The coach was Chip Kelly, and he got on the board and talked us through some things they were doing. He talked to us about tempo and how they were snapping ball fast without huddling. We all were amazed at his passion and knowledge. I wish I had taken the time to ask him more questions. You never know where that guy coming through your door is going to end up. Take time to pick their brain and learn something new.

Make sure you don't get caught in the trap that you already know everything. I have never understood coaches who say they never get anything out of clinics. They aren't looking very hard. There is always something you can pick up. I once worked with a guy who said, "we do what we do, and none of these guys are going to share anything valuable anyway." I may not be very smart, but to me that is a bull crap excuse to not go to a clinic.

Here are a couple of thoughts for younger coaches figuring out how to get better...

1. Listen to small college and high school speakers
   These guys tend to have material that is most applicable to high school coaching. They tend to have a lot of knowledge, but they face a lot of the same battles high school coaches face. When they talk scheme it often can be applied to the high school level.

2. Listen to Division I position coaches
   It is very cool to listen to big time head coaches talk, but they are not going to give you a lot schematically. The guys who you can take the most from are position coaches that are talking technique. James Franklin was a tremendous speaker on receiver play when he was at Maryland. It was easy to see that he would one day lead a major program.

3. Get a card from the speaker
   The card will most likely have their school email address which cannot be found on many staff directories. This can help you when you have a player that you would like them to look at, or when you have a question.

4. Here are some NFL speakers you need to hear
   Jim McNally, Alex Gibbs, and Pat Ruel. These are three guys that are offensive line gurus that know their football!

5. Join XandO Labs! These guys do a tremendous job of putting together a variety of clinic reports and research projects. Their website is xandolabs.com. For just $49 a year you get access to information from some of the top coaches at the high school, college, and NFL levels.  xandolabs.com

6. Buy DVD's and Books
  Books and DVD's are great resources for you to get more information and have it available to review at your convenience. There are books and DVD's for just about every title available. Often you can save 50% on DVD's at clinics. Keep your eye out for sales around the holidays as well. If you are looking for pistol resources check out my website at www.coachjamesvint.com

7. Check out footballscoop.com every day. In addition to reporting on coaching changes in college football, football scoop has insightful articles about programs from NAIA and D3 up through the top BCS programs. I have picked up a ton of program building tidbits from them over the last couple of years.  www.footballscoop.com

8. Talk to coaches who are successful
   I am constantly in contact with guys who have information I think can be beneficial. Be on the lookout for guys who do things really well. If I am looking for information on screen game I call DJ Mann @Thamannjr at Crosby High School in Texas. If I want to talk about program building I am going to reach out to someone like Randy Jackson @Coach_RJackson at Grapevine High School, or Joey McGuire @Coach_McGuire50 at Cedar Hill. If I want information on getting my athletes the ball in space I am going to call Will Compton @CoachWCompton. Create a database of guys who do certain things well so you can contact them.
9. Use social media
   Social Media has really taken off and has become a great place to share information. Not everything on social media is trustworthy, but there are several Facebook Groups and Twitter Chats where coaches share information. #txhsfootballchat on twitter Wednesday nights is a great place to start.

10. Visit Coach Huey! www.coachhuey.com is a great place to find information. Coaches from all over the country and even internationally share information.

The biggest deal is to take time to research and improve. It is vital that we work hard to improve as coaches in the winter and spring. We must always be on a  quest to be our best! Use the resources that are available to continually improve as a coach and as a person. Our kids deserve nothing less!

I wrote two new iBooks that can help your program with X's and O's. The first is on Installing RPO's into any offense. Here is a link to the iBooks version: http://itunes.apple.com/us/book/id1078061959. The ibooks version includes explanations, diagrams, and video clips on multiple RPO Concepts. It will give you a simple process for implementing them into your offense. 

If you don't have an apple device, you can order the paperback version! It is available on Amazon!

https://www.amazon.com/dp/1520447485

I also have a Kindle version for Windows and Android devices. It has everything except the embedded video. You can order it here: http://www.amazon.com/Installing-Explosive-Concepts-Into-Offense-ebook/dp/B01B12YSCG/ref=asap_bc?ie=UTF8