Have you ever finished a season and been disappointed that you underachieved? One of the biggest disappointments in my coaching career was feeling like we didn't meet our expectations for our season. There is nothing worse than knowing you didn't have the success you thought you would have. I have talked to a few coaches the last couple of weeks that are frustrated with their seasons went and the directions of their programs. They feel like they are lacking discipline, leadership, and accountability. They have stupid penalties, turnovers, or mental mistakes that cost them football games. As I look back on the biggest disappointments in my coaching career, the biggest reason we underachieved was a lack of discipline, leadership and accountability tops. It was rarely a lack of talent.
Having a lack of talent is something that is often out of your control. Unless you are a program that recruits, you can't control the genetics of the athletes in your program. When we struggled because of a lack of talent, I could deal with that. When we had a lack of talent, however, we tended to exceed expectations. What is frustrating is when you have talent and fall short of expectations. 95% of the time this comes down to discipline, leadership, and accountability.
Discipline, leadership, and accountability are three things you have complete control over. If you are a head coach, you set the standard for the level of each of the these three things. Discipline and accountability come down to the standards and expectations you set, and what you are willing to tolerate. What you tolerate from your best players will lead to the level of discipline and accountability for everyone in your program. And when someone doesn't meet that standard, do you hold them accountable? Do you have a system to teach them what they did or didn't do that went against the standard? Ultimately it is about changing behaviors.
More than once this year I have seen several very talented teams lose football games to teams with inferior talent because they lacked discipline. In my 25 years of coaching, I was a part of three teams that lost to teams much less talented. I watched several games this year where I saw teams with superior talent lose to inferior competition. How can this happen? If you have more talent, aren't you supposed to win? There is a reason there are a bunch of very talented teams that lost 6, 7, and 8 games this year at all levels.
First, it happens because you allow it to happen. You control what you allow and what you expect. You set your standards and expectations. You control the level of accountability to your standards. As a head coach you are ultimately in control. You set the tone for the entire team. You are the one who ultimately sets that standards for your team. You are the one who controls the level of accountability for your team.
If you are going to set standards, and you had better set standards, you must be willing to hold every athlete to the standards you set. If you aren't willing to hold your best players to the standards, then you are going to lose trust with the team. You are going to have players that might outwardly act like they are bought in, but they are going to be frustrated with any lack of accountability. You will have the same frustration with coaches on your staff. They may outwardly be bought in, but inwardly they will be frustrated. If you don't have complete trust built up with everyone in your program, they will tell you what you want to hear, not what you need to hear.
Let's get to 3 important keys I'd like to focus on. First: If your best players are not being held accountable off the field, they will break your heart on the field. I have seen his first hand, and it something that is frustrating because you have complete control over it. When you let a guy get away with being a jerk in the school building, or getting in trouble in class, he will break your heart on the field. When you allow your most talented players to be un-coachable and unapproachable in practice, they will break your heart on Friday night when you play good teams. Have you set clear expectations for your team, and are you willing to hold everyone accountable to these expectations?
When you have two sets of standards, one for the guys who are hard to coach, and one for the guys who are easy to coach, you will lose when you play someone who is inferior to you in talent, but has a higher level of discipline and accountability. They will not make undisciplined mistakes that cost teams football games. They will not get 15 yard penalties that will extend drives. They will not get penalties on third down that end drives for your offense, and extend drives for your opponents. They won't get 15 yard penalties that negate touchdowns. They won't have breakdowns in eye-discipline. They won't stop playing hard when they get behind. When one standard becomes optional, all standards become optional. If you are inconsistent with your accountability, the players you do not hold accountable will not know how to handle real adversity when it hits.
Let me add loudly: NEVER JUSTIFY SOMEONE NOT MEETING THE STANDARD
That is so important that it had to be in all caps. Once you start to justify negative behaviors, you are allowing yourself to accept mediocrity. Everything we are talking about today has nothing to do with ability or talent. Do not justify mediocre behaviors or habits unless you want mediocre results. If the standard is important, everyone should be expected to meet the standard. If the standard ins't worth holding everyone accountable, get rid of the standard. Once one standard because optional, all standards become optional.
Second: Head coaches, listen to your assistant coaches when it comes to discipline. We had a situation one year where we wanted to bench two of our most talented players on offense. We wanted to take playing time from them. They weren't practicing well, and they were becoming a cancer for the team. They were lazy in drills, and that was carrying over to the game. The offensive staff was in agreement that these two players needed to be benched. The head coach initially agreed, but then relented. The players were not held accountable. While they made big plays at times, they also did not play up to the level of their talent. More importantly, they were a distraction far more often than they were making big plays. Instead of setting the standard, they were the negative example.
