Regardless of what system you run or what level you coach, there are 5 things you need to do if you want to be successful on offense. These five things make a huge difference in the level of success you will enjoy.
Before I get into the five things you must do, I want to focus on perhaps the biggest mistake we make as offensive coordinators. One of the easiest ways to jack up your offensive game plan is to try to do too much. It is very easy to draw things on the board and come up with a million great ideas. Those ideas always look good on paper and on the board. Then you get into the game, and your players don't execute them very well. You find yourself scratching your head. How come this concept didn't work.
When you add too much into a game plan, you are going to be frustrated. It is very difficult to be good at anything you do, because you can't rep everything. The most important thing you can do when you build your game plan is to cut things out. Find the best of what you like and build from there.
Think about this. You are going to snap the ball somewhere between 55 and 75 times a game, depending on how fast you play, how much you throw, and how much time your opponent has the football. If you play fast, and you play a team that plays fast, you might get 85 or 90 snaps. If you play a team that runs the ball and eats clock, you might get 45 or 50 snaps. Even you get 80 snaps in a game, you aren't going to need to run 80 different plays. In fact, you are going to repeat things that are working, and cut things out that don't work. It is okay to run the same play back-to-back, and even three or four times in a row. In 1999 we ran I-Right 42 Iso 16 plays in a row. For 2 straight drives that is all we ran. We scored both drives. We had had an advantage on the right side of our line, and our fullback was better than their Mike.
If you have something they can't stop, run it again and again and again. As you game plan, look for formations that give you leverage, numbers, and green grass. You may find that team lines up different than you expected to a set, and they don't have a force guy, or they are a hat short. Once you find this, exploit it.