I spent nearly a year and several hundred hours building and training AI analysts to be able to take your data and provide you actionable insights almost instantly. Instead of pouring over reports, you use the analyst I built and you get data you can actually use.
Sunday, March 8, 2026
AI is A Cheat Code!
I spent nearly a year and several hundred hours building and training AI analysts to be able to take your data and provide you actionable insights almost instantly. Instead of pouring over reports, you use the analyst I built and you get data you can actually use.
Sunday, June 15, 2025
Building A Defensive Call Sheet To Dominate
After being an offensive coordinator for 7 years and enjoying a lot of success, I switched over the the dark side and became a defensive coordinator. I was coaching at a program where we coached both side of the ball, so I was well-versed in the potential of our defensive players. We made the transition from a 3-4 defense to the Odd Stack. The biggest area we had to transition was on our preparation.
As an offensive coordinator I had a very detailed call sheet. I decided to adapt this to defense. This article will give you a couple of ideas that will help you build your call sheet to dominate your opponents. Our call sheet helped us post 6 shutouts while giving up just 6.8 points per game. We made the deepest playoff run in school history.
Our number one goal on defense was to get the ball back. That was the premise for everything we did. We could get the ball back one of four ways.
- They score. This was the worst way to get the ball back.
- We get a turnover on downs. This was good, but often meant they had driven into our territory and went for it on fourth down.
- We could force a punt. This was good, as it usually meant we stopped them on their side of the 50.
- We got a turnover. This was best as it meant we created momentum, and often would have great field position.
The course on communication gives you a detailed approach to your gameday communication. I give you a system and a process to improve the quality of conversations, leading to improved play calling on game day. This course has received outstanding reviews from coaches at all level of football. A coach with multiple state titles told me this course helped them to be much more efficient and explosive this season.
My two RPO courses take you through a systematic process of installing RPO's into your offensive system. RPO's put the defense in conflict, forcing them to defend all 53 yards of width and all 6 skill players every single play. I not only give you a system, but I teach you the methods to develop your own RPO concepts.
Friday, May 2, 2025
The Three Biggest Mistakes Coaches Make When Scouting an Opponent
There is no excuse for not entering data on your opponents. Take 15 minutes with your coaches and enter the data for at least one game.
Saturday, April 26, 2025
Three Big Mistakes Prospects Make In Recruiting - Camp Edition
Every year I see talented athletes make critical mistakes that limits their opportunities for college scholarships. I wanted to a take a minute to share these mistakes with you, and give you some tools that can help you increase your chances of earning a scholarship. Today we are going to focus on college football camps. This is part of a course I have for parents and prospects called How to WIN the Recruiting Process and Earn a Scholarship.
The first and most important thing you need to understand is that college athletics are a business. Coaches are required to win football games to keep their jobs. If they don't win, they get fired. When they recruit athletes, they want to find players who will help them win games. How can you help them win more games?
Mistake One
The first mistake that prospects make is not going to camps. It seems simple right? It is not enough for a coach to watch your film. They want to see you in person. They want to have an opportunity to work with you and coach you individually. If you are not going camps, they don't have this opportunity. They can't evaluate you. You need to attend college camps during the summer.
Every single year I talk to parents and athletes who are very talented, but they don't have any offers. I always ask, what camps did you go to. Many of them say they didn't go to any, or they went to one camp as a junior. Last night I met with a parent of a graduating senior who has no where to play next year. He went to one camp last summer.
You need to go to college camps to give yourself a chance to get evaluated. Don't wait until your junior or senior year to go to camps. Go to college camps as a 9th and 10th grader as well. Camps are a chance for you to audition. They are a chance to showcase your skills. Go to four or five camps each summer. Make sure you are also attending your school workouts.
Mistake Two
The second mistake I see prospects make is going to the wrong camps. It is fun to go to the camp at your favorite Power 4 school, but understand that if you are not that quality of player, you are going to be one of 500 kids standing in line not getting reps.
At camps and Power 4 schools they divide players into groups based on ability. The top guys they want to evaluate will be with the coaches from the host school. Everyone else is put in groups with the GA's and student managers.
At some camps, there will be coaches from smaller colleges working with these lower ability groups. But do to the sheer number of kids, they aren't going to be able to give you many reps.
Pick college camps at schools you have a chance of being recruited by. If you are not a Power 4 or FCS player, it is better to go to the D2 and NAIA camps at schools where you have the ability to play. Go to at least three or four camps at a level you can play. It is okay to go to that dream school camp, but understand that it may not advance your recruiting. Or, you could go there and make a name for yourself.
Understand this: Just because a coach invited you to camp doesn't mean they are recruiting you. If a college really wants you at a camp you will know. They will tell you they need you there to evaluate you. They probably have talked to you several times. Know when they are serious about giving you an opportunity, and when they just want to get the camp numbers up.
Third Mistake
The third mistake I see prospects make at camps is not standing out, or standing out in the wrong way. When you go to a college camp, you have 2 to 3 hours to make an impression. What are you going to do to set yourself a part from 500 other people?
I was at a camp last summer and a talented athlete was working with the top group. The position coach was excited to see the kid move and work with him. But the young man was always at the back of the line. He let players go in front of him. When it was time for one-on-one's, this kid again went to the back. While other kids got four or five reps, he got one. The staff did not offer him a scholarship.
If you stand in the back and don't get reps, you aren't going to help yourself. You need to take initiative to get reps. Make eye contact with the coach. Listen to coaching and do what the coach is asking, even if it is different than what you might normally do.
The coach wants to know if they can see themselves coaching you. Are you going full speed? Are you giving great effort? Do you listen? Do you take reps? These are simple things that take zero talent.
Here is a HUGE KEY! Wear something that will help coaches identify you. Most camps are going to give you a shirt to wear with a number. You need to wear something that will make it easy to identify you. Wear bright orange cleats. Wear your hat backwards. Wear a bandana. Wear something that will help them be able to say, "hey, did you see the kid with the orange cleats?"
There is a line between drawing attention to yourself and being a distraction. Don't draw negative attention to yourself. That is why bright colored cleats are an easy way to differentiate yourself.
As I mentioned above. these are part of a webinar I did on CoachTube that has helped many athletes navigate the recruiting process. That webinar is divided into sections so you can watch it a little bit at a time. It also has downloadable resources you can use to increase your chances of getting an offer. How to WIN the Recruiting Process and Earn a Scholarship is on SALE right now!
Sunday, October 6, 2024
Additional Game Planning Considerations
- Catch all kicks. This is so important. When you let a punt hit the ground you are going to give up field position. Every 10 yards you give up is another first down you need to have to score.
- Prepare for Pooch Kicks. Prepare your kick return team for returning pooch kicks. Coach your guys on when to fair catch the kick. If a team like to pooch kick, put a dynamic returner where they kick the ball. Don't waste him lined up deep if they don't kick deep.
- Look for times you can kick an onside kick. Do they have a large area of green grass? Kick the ball to that grass. If their front row guys leave early, practice a surprise onside and call it.
Saturday, September 21, 2024
The Quarterback Dilemma
One of the biggest mistakes I made as an OC that I see offensive coordinators make is their personnel at the quarterback position. You get to put 11 guys on the field, and you need to put your best 11 on the field. Too often we get caught up thinking we have to play a "quarterback" at the quarterback position. If your quarterback is not one of your best 11, then he does not need to be on the field.
If you have a kid playing quarterback that doesn't throw well or run well and doesn't put any pressure on the defense, you need to evaluate if he gives you the best chance to win. We have all had quarterbacks who were great leaders that maybe didn't throw well or run well, but your team was it its best when they were on the field.
But if you have a kid on the field that doesn't run well or throw well, and the defense doesn't have to account for him, then you might need to look at playing a different kid. Then you need to adjust your system to fit your best guys being on the field.
Adapt To The Skillset
If you are an air raid team and you don't have a quarterback that can execute air raid concepts, you have two choices. Put a kid at QB who can execute those concepts, or put one of your best 11 at the quarterback position and build your offense to their skill set. The same is true for any offensive system you might run. Great offensive coordinators are able to find a way to get their best 11 on the field where they can capitalize on their skillset. Adapt your play calling to the strengths and skills of the guy taking the snaps.
QB Touches The Ball Every Snap
Your quarterback is the only player who is going to touch the ball every single play. If you have a kid who can do dynamic things, then it is okay to snap him the ball. I understand that not every kid is capable mentally of the responsibility of communicating the play and taking a snap. But if you are struggling on offense and your QB is putting any sort of pressure on the defense, you might consider changing who is taking the snap every play.
Who gives you the best chance to win the football game? Who is the guy you can put at quarterback that can increase your production numbers?
It might be that you don't have a quarterback who gives you the best chance to win, or it might be that your starter is injured. Your backup may be a great kid, but does he give you the best chance to win?
We went through this a couple of times in my career. We had a kid who had come through our system as a QB. He spot played as a 10th grader, and then was ready to take the starting job as a junior. He worked hard and did everything right. Three games into the season we were struggling to score points. We were doing our self-scout analysis and realized we had most of our explosive and productive plays when we were in our wildcat personnel. We went back and watched all of our first three games and looked at the data. The data said we were averaging 4.4 yards per play with our QB taking the snap, and 8.2 yards a play when our "wildcat" was taking the snap.
We made a decision to retool our offense to give our wildcat the majority of the snaps. We already were a read based offense that had elements of misdirection. We decided to do more of that with a better athlete taking the snap. He had a decent arm, but he was not going to be able to throw us down the field making progression reads. We set up our pass game with more "him" balls. A him ball is where I tell the QB to throw to "him," or a specific player. That took pressure off the QB.
Building Concepts
We ran inside zone, outside zone, counter, and power. We built our concepts to play off each other as a series. We ran outside with the back in a sidecar position. To complement this, we ran counter off of outside zone action with the QB carrying the ball. This was simple for our guys to execute, but stressed the defense. Below is our QB counter concept.
The QB is going to ride the back as the back accelerates through the mesh. The QB is going to pull the football get downhill. The guard is pulling to kick, and the Y or H back is going to wrap to the PSLB. This is a very simple concept. We can also wrap the guard and kick with the Y. The linebackers cannot fly on flow as they must read the guard.
We then built a boot concept as a play action component off the QB counter. When the safeties added themselves to the box, we were able to take advantage of space. The blocking looked the same, with the BSG pulling to account for the unblocked edge player. The QB is going to sell the OS Zone fake to the back, take one step as if he is pulling to run counter, then gain depth and width.
He was going to have a two man read, looking at the flat first, then the crosser. The key was the timing of the routes and the QB understanding the timing. If the QB does not have the flat or the crosser, run.If you have a kid who can run the ball well that can take snaps, it puts a lot of pressure on the defense. Even if he doesn't throw particularly well, you can build concepts into your pass game that simplify things. We used sprint out and boot concepts where he had a simple high-low read. If the read wasn't there, he could run. We would throw fast screens as an extension of the run game, and would throw hitches and verticals.
The big thing I want to get you to think about is simple. Do we have our best 11 on the field? Are we married to a system, or are we married to production?
This is just a small example of a simple way to put together a series. There was more too this, but this is how it started. As you begin to look at what you are doing and put together a package for a more dynamic player, build off what your kids already know. Take that prior knowledge and build a simple series of plays that complement each other.
Importance of Preparation
One of the biggest parts of our success was our preparation. You have to do a great job of game planning for your opponents which will greatly improve your play calling ability. If you want to be more prepared each week, I highly recommend you check out my game and practice planning resource. I spent much of my career as a coordinator. I was an offensive coordinator and defensive coordinator, and coached at both the high school and college levels. I have made available all of our game and practice planning resources that helped us win more games. These have everything you need to be more prepared. They are editable and customizable, and are available as an instant download. https://sellfy.com/p/AndN/
Saturday, September 7, 2024
Screens, Shots, and Snap Count
When you are going to play against an aggressive defense, you have to use their aggressiveness against them. Turn their identity into your strength. There are three things you can do to take advantage of aggressive defenses.
Snap Count
I am going to start with #3, snap count. When we play an aggressive defense that is timing the snap count, I am going to adjust our snap count. We are going to go on different cadences to slow them down. We want to keep them from being able to time up their blitz and jump our snap count.
When we were under center, we would go on two and three, as well as on set and on a color. When we were in the gun, we would go on a clap. Sometimes we would go on two claps, or something we called scatter.
In addition to slowing down the defense, we also would get them to jump. If you are a gun team, I would suggest adding a freeze call. The freeze call means that we are going to line up without a play called. We are going to clap, and if the defense jumps, we are going to snap the ball and get a free play with the receivers running verticals. If we complete it, great. If not, we take our free five yards. In NFHS rules you don't get the free play, so you take the free five.
If they don't jump, our QB says easy, easy, look, look, and we signal in the play we want to run. This gives our coaches a chance to look over the defense and call a play we like.
Against an aggressive defense we will work to get them to jump multiple times a game. We will take a free five anytime we can get it. We will also do this anytime it is 3rd and less than 5 yards. This can give us a free first down. If you are not doing this, you are missing an opportunity.
You have to drill your center to snap the ball when the defense is in the neutral zone. This is a big key so you can get the free 5. Now, tell your guys to play the play, because occasionally the flag doesn't come out.
One thing I like to chart is how many times a defense jumps offside, and when they tend to jump. This is going to help me know if there are certain downs and distances where they are going to be more susceptible to jumping offside.
Screens
When defenses are going to bring 5 and 6 man pressures, we want to be able to attack the space they create. We want to throw our screens into green grass. Often this means throwing the screen into the area vacated by the blitzers.
We want to make sure the QB has a chance to get the ball out, and get players in a position with leverage to block remaining defenders. We use fast screens, which are catch and throw to the perimeter, and slow screens, where we draw the rush and have a player work to a vacated area.
Our fast screens are typically bubbles and what we call quicks to the #1 receiver. Our slow screens are going to me tunnel screens to detached receivers, and slip screens to backs and tight ends. Below is an example of a slip screen vs. a 5 man pressure with the Mike blitzing.
A big key to success with your screen game is who is catching the ball. A player who can make people miss in space will create more explosives. A physical player who is going to be hard to tackle is great for shorter yardage situations. We want to throw a lot of screens, especially if we have a good athlete in space to get the ball to. This also makes defenses less likely to bring pressure.
Shots
When teams bring pressure, they are often going to play man coverage. We want to take advantage of the best matchup we can get and take a shot over the top. We are going to get the ball out quick, and make the throw 26 to 32 yards down field. One big mistake coaches make is trying to throw the deep ball off a deep drop. The longer the QB has the ball, the more the chance he will get pressured.
We want to take shots down the field every single game. We want to know when we are going to get press coverage and take advantage of it. Even if we don't complete the shot down the field, we have forced the defense to defend space. This opens things up for our run game.
A big key to your pass game is getting the ball out when you face pressure. Work to design concepts that get the ball out of the quarterback's hand quickly. Taking vertical shots allow us to do this.
When you face aggressive defenses, you have to find ways to turn their identity into your strengths. Get them out of their comfort zone.
- Screens
- Change Up Your Snap Count/Freeze Calls
- Take Shots Down the Field
A big piece of this is preparation. You have to do a great job of game planning for your opponents which will greatly improve your play calling ability. If you want to be more prepared each week, I highly recommend you check out my game and practice planning resource. I spent much of my career as a coordinator. I was an offensive coordinator and defensive coordinator, and coached at both the high school and college levels. I have made available all of our game and practice planning resources that helped us win more games. These have everything you need to be more prepared. They are editable and customizable, and are available as an instant download. https://sellfy.com/p/AndN/
Sunday, August 25, 2024
What If You Were Dominated In Your Scrimmages?
As fall camp begins, everyone is excited. The players are excited, the coaches are excited, and the fans are excited. Everyone has an extra bounce in their step. Coaches in Texas just finished their scrimmage or scrimmages, and are preparing for their first real game. The first real test for their teams. Coaches in some states have already played their first game, and other states are a week or two away.
Scrimmages give you an opportunity to answer questions about your team. Until you have a chance to hit someone from another school, you don't really know your team. Remember, winning a scrimmage is about everyone staying healthy, building some depth, finding where you need to improve, and learning what your team does really well. Sometimes scrimmages don't go as we planned.
I talked to a coach today that had two really bad scrimmages. They have several seniors, but only a handful were starters last season. They have some young guys providing depth who are very talented, but are still developing. They scrimmaged two elite programs and struggled. They couldn't move the ball with any consistency on offense and they gave up several big plays on defense.
They open their season with a perennial powerhouse and he is worried about the confidence of his players. After the second scrimmage they were mentally drained.
How do you handle this as a coach? When things are going well everyone has confidence. But how do you handle when things go really poor? How do you handle when you aren't meeting expectations?
Four Thoughts
First, find areas you did well. There is always something that went well that you can build off. Find things to show your players that will build confidence in what they are capable of.
Second, when something didn't go well, look at the fundamentals. Did we step with the proper foot? Were our eyes in the right place? Did we use the proper technique? Show your players film and talk about how you will use this to grow. As you prepare your practice plan, include time for your coaches to reteach your players to develop these fundamental skills.
Third, evaluate who your dudes really are and who you dudes aren't. Someone you didn't expect to step up has done something to grab your attention. Someone you thought would be a dude wasn't as good as expected. What personnel changes do you need to make? What can you do as you prepare for week one to make sure your best players are in a position to be successful? Everyone loves a tall safety, but maybe that guy is a better outside backer. Maybe you have an outside backer that should be playing with his hand in the dirt.
Fourth, what schematic adjustments do you need to make? I am not talking about installing a new offense or defense. I am talking about adjustments to your current scheme to help your players be more successful.
One example of this is when we had a very young offensive line. They were not able to win off the ball consistently and hold blocks. They were going to get better, but we had to help them. We adjusted our read concepts to make sure we were reading defenders where we had little chance of a good block. We also used some misdirection to slow the pursuit of the defense. We needed them to be less decisive to help our offensive line.
We also realized if we could get the ball on the perimeter where we had to block less players, that we could have some success. This took pressure off our offensive line. We spent time with screen concepts to get our guys the ball in space.
Defensively, we had struggled with getting blown off the ball. We could not sit in our base against the better teams we would play. We made some adjustments to create some gap exchanges that gave us a chance to disrupt our opponents.
As you prepare for that first week, you need to ask yourself where you want to be when district starts and when the playoffs start. What do you want to have installed? What are your goals for your non-district schedule? Of course you want to win all your games, but what do you need to accomplish in non-district to prepare for your district schedule? What do you need to do to prepare to make a deep playoff run?




















