Think Players Not Plays

One of the most important things we can do as coaches is to get our dudes touches. Whether you are playing for state titles or just starting a rebuilding process, you have a best player. You might not have the best athlete on the field, but you always have the best athlete or athletes on your team. Too many guys concern themselves with what they don't have. You will never win a game with guys that are not on your roster. But you will win games if you focus on the guys on your roster, and maximizing their abilities when you build your game plan.

I am not going to get into the psychology of winning right now, but if you don't think you can win, you won't. If you don't think you can score, you won't. If you believe you will score points, you will score more points than if you lack that belief. A big part of building belief is putting your players in a position where they can be most successful. 

When you build your game plan, think players as much as you think plays. When you begin to break down your opponent, look for leverage, numbers, and green grass. Where can we gain an advantage over our opponent? What formation will give us leverage, numbers, and grass? What concept will take advantage of that grass? And then, who is the best player to get the ball to to take advantage of leverage, numbers, and grass? 

That is a simplistic view of building your game plan. The reality is, if we run are throwing a tunnel screen, the tunnel will be more effective and explosive if we throw it to a fast player who can make people miss. If we throw it to a slower player who can't make people miss, the play won't be as effective. Who you are getting the ball to is as important as the play you are calling to get the ball into space. 

Developing Middle School Athletes and Coaches

One of the most important aspects to building a program is developing your middle school athletes. Depending on where you coach, this is going to look very different. There are some places that have well-funded middle school programs that are aligned with the high school, and some places that do not fund middle school sports or have dedicated feeder schools. In my career I experienced both. I spent 8 years coaching in the Bronx, New York, where we did not have middle school athletics or dedicated feeder programs. I have been in Texas for 12 years, where middle school athletics tend to be very well-funded and in some places, are vertically aligned with dedicated feeder schools for the high schools. I am going to address both. 

In the Bronx, there were no athletic programs in the middle schools. Most kids did not play organized football until high school. We invited Pop Warner teams of junior high age kids to use our facility, and to be a part of our program. This helped us to build relationships with the players and coaches. When I got to Texas, I was amazed at how well the middle school athletic programs were funded. I was at a 5A school (Now 6A) at the time, and we had 3 middle schools feeding our high school. Each program was aligned with our high school. We had 5 coaches at each middle school, and they had athletic periods just like the high school. 

Regardless of whether you are in a situation with vertically aligned middle school programs, or you are in a place with no school sponsored junior high sports, there are four things you need to do. 

First, you need to invite youth programs to be a part of your high school program. You want the kids at your games. You want their coaches to promote your program to kids and their parents. In many communities where kids can go to any high school they want, this is vital. You want kids to want to be a part of your program. You need to build relationships. 

When I was in the Bronx, we had a Pop Warner program practice at our field. They practiced after our practice finished, so we had our players hang around for a few minutes before heading in to change. We spent time with their coaches and kids on the field. This built relationships that helped steer kids to our school. When I was in Texas, we had youth teams practicing at our facility. These were 4th, 5th, and 6th graders. I made it a point to spend time at their practices. If you are in a multi-school district, this is a vital part of your plan to get his into your field house. 

5 Keys to Offensive Success

Regardless of what system you run or what level you coach, there are 5 things you need to do if you want to be successful on offense. These five things make a huge difference in the level of success you will enjoy. 

Before I get into the five things you must do, I want to focus on perhaps the biggest mistake we make as offensive coordinators. One of the easiest ways to jack up your offensive game plan is to try to do too much. It is very easy to draw things on the board and come up with a million great ideas. Those ideas always look good on paper and on the board. Then you get into the game, and your players don't execute them very well. You find yourself scratching your head. How come this concept didn't work. 

When you add too much into a game plan, you are going to be frustrated. It is very difficult to be good at anything you do, because you can't rep everything. The most important thing you can do when you build your game plan is to cut things out. Find the best of what you like and build from there. 

Think about this. You are going to snap the ball somewhere between 55 and 75 times a game, depending on how fast you play, how much you throw, and how much time your opponent has the football. If you play fast, and you play a team that plays fast, you might get 85 or 90 snaps. If you play a team that runs the ball and eats clock, you might get 45 or 50 snaps. Even you get 80 snaps in a game, you aren't going to need to run 80 different plays. In fact, you are going to repeat things that are working, and cut things out that don't work. It is okay to run the same play back-to-back, and even three or four times in a row. In 1999 we ran I-Right 42 Iso 16 plays in a row. For 2 straight drives that is all we ran. We scored both drives. We had had an advantage on the right side of our line, and our fullback was better than their Mike. 

If you have something they can't stop, run it again and again and again. As you game plan, look for formations that give you leverage, numbers, and green grass. You may find that team lines up different than you expected to a set, and they don't have a force guy, or they are a hat short. Once you find this, exploit it. 

Using the V Drill to Teach Inside Zone

The inside zone play has been a staple of our offense for years. The inside zone is a downhill, attitude run, where you want to create vertical displacement of defenders. 

How many times have you called a run concept, only to have the back not see the crease? Or, how many times have you given up a TFL on a run through because one of your offensive linemen did not see the backer run through? The V Drill helped us eliminate many of these mistakes and enjoy much more success. 

On the inside zone, we are going to use zone combination blocks. A zone combination block has 2 offensive linemen responsible for a down guy to a linebacker. We are going to get hip-to-hip and create movement on the down guy, with our eyes on the linebacker. Our offensive line must have great eye discipline to see the movement of the backer. 

When we install inside zone, we like to scaffold our instruction. We start with individual drills, then we work in pods. When we work in pods, we will have drill we call the V Drill. We start with the OL working the drill in indy, through a teaching progression. Next, we move to a group POD, where have a running back working with 2 offensive linemen. We will have 2 defensive players, 1 down guy, and one linebacker.

We put the back 4 yards behind the offensive linemen. We start with the defender lined up in between the two linemen and the linebacker stacked. On the whistle, the offensive linemen will come off the ball, fit, and drive. They will have their eyes on the linebacker. If the linebacker fills frontside, the frontside lineman comes off the combo and fits the linebacker. The backside lineman will overtake the defensive lineman. One key coaching point is the lineman away from the backer fill must knock his partner off the combo. This keeps you from giving up leverage and getting split. We also coach the offensive linemen not to chase. 

Growing, Developing, and Promoting Your Coaches

Promote Your People 

If you are in a position of leadership, work hard to promote your people every chance you get. One of your important responsibilities is developing and growing the people who work for you and giving them opportunities to grow in their career. You want to help them grow personally and professionally. If you are a head football coach or AD, you want to help your coaches to be able to pursue opportunities to better their carer. You want to help your coordinators become head coaches, and your position coaches to become coordinators. If you are a coordinator, you want to help your position coaches to become coordinators. If you are a principal, you want to develop your assistant principals to become principals. 

One of the AD's I worked for used to say, "if people aren't fishing in your pond, you need to stock it with better fish." He loved when people would call about coaches on staff. When we hired coaches, he wanted to know what their goals were. He would then tell me as a coordinator to help them find opportunities to pursue their goals. He wanted to see guys have an opportunity to grow professionally and he worked hard to make that happen. 

One of the hardest things to do is to get a head football coaching job in the state of Texas. There are often over 100 applicants for each job, and many of those applicants are more than qualified. Finding coordinator jobs is also very difficult. Most people are going to hire someone they know, or hire someone who is recommended by someone they know. Having people in your corner who can get you to the front of the line is important. It is much harder to get hired if you don't have connections who are respected. This is the same if you are trying to get hired at the college level. Help your guys when they have an opportunity to move up. And if you want to move up, ask your head coach and athletic director to help you do so. 

It is important that you know the goals of your coaches. Know what they aspire to be so you can help them get there. You also can help them grow the skills they will need to take that next step. If you know you have a coach who wants to lead a program, provide him opportunities to learn about budgeting and personnel management. Take him through the day-to-day operations that exist behind the scenes. Help him to learn about the things you do that he doesn't see. 

If you are a coordinator, do everything you can to help your guys become coordinators. Give them responsibility in game planning. Divide the game planning and practice planning tasks up among your coaches. Let them script practice. Divide up your game planning areas and allow them to take on more responsibility. Have them be involved in building the call sheet. Talk to them about the why behind what you are doing. And when an opportunity comes up for them to become a coordinator, help them get that opportunity. 

Making the Most Out Of Clinic Season

With clinic season ramping up, I wanted to share some thoughts with you to help you grow as a coach and in the profession. Building a network is one of the most important aspects of growing as a coach. 

There are two ways to build a network. First, is social media. Social media has made coaches more accessible than ever. You can communicate with coaches and share ideas 24 Horus a day, 365 days a year. Social media can be a powerful tool. 

While social media is a powerful networking and learning tool, going to clinics and conventions in person is even more powerful. Virtual learning is very good and technology has opened doors, but there is no substitute for the personal connections you can make at a clinic or convention. So when you go to a clinic or convention, what do you do to get the most out of it?

Professional Growth

Clinics and conventions give you an opportunity to meet coaches and develop professionally. When you attend a clinic or convention, you are going to be able to listen to a variety of speakers who are teaching different aspects of the game. In addition to listening to coaches on your side of the ball and coaches talking about your position, listen to coaches on the other side of the ball. Also, listen to speakers to fill your gaps in knowledge. 

If you are an offensive line coach, listen to quarterback and receiver coaches. Learn about the pass game. If you are a quarterback or receiver coach, listen to some offensive line coaches. If you coach defensive line, listen to secondary coaches. If you are an offensive line coach, go listen to defensive line coaches and defensive coordinators. This will help you learn more about what you will be going against each day. If you are an OC, go listen to DC's and secondary coaches. Learn what they are doing to defend what you are doing on offense. 

You also want to be flexible as a coach. A good ball coach can change positions to meet the needs of the staff. You also open doors of opportunity if you can change positions to pursue an opportunity. 

The Biggest Mistake Coaches Make With Accountability

In my coaching career I have made more mistakes than most. It would be impossible to count the number of mistakes I have made, unless you had one of those NASA supercomputers. Some mistakes I made were bigger than others. 

Today I am going to focus on one of the biggest mistakes you can make that leads to mediocrity. Often coaches don't realize they are doing this, and they don't understand the impact this mistake has on your program. Coaches are very competitive and driven, and want to be successful. The programs that have consistent, sustained success are the programs do not make this mistake.

Everyone focuses on talent with the best teams, and yes, talent matters. But there are plenty of talented teams that underachieve every single year. You might play some of them. Hopefully you aren't one of them. What we are going to look at today has the potential to destroy your program. 

As we look at this, let's focus on two things that you must do. First, you must build relationships with your players. Great relationships are founded on Trust and Unconditional Love. Second, you need to have standards of performance that are clearly defined. If you don't have clearly defined standards, how does anyone know what to do? This seems like a simple question, but many programs don't have clear standards. They have implied or inferred standards. They don't have a standards that help to reinforce their identity. They talk about things, but they don't live them. They live in the world if "ish." Everything important needs to be clearly defined. If you don't have standards, you will not achieve at high levels. 

Now let's get to that one thing... This is what happens at so many programs. What is that one thing...

Inconsistent Accountability to the Standards

Once you have your standards, you need to consistently hold people accountable to the standards, and do so on a consistent basis. You won't tell them what they want to hear, you will tell them what they need to hear. John Wooden said coaching is "correcting someone without causing resentment." This is where trust and consistency are important. Trust and Consistency are foundations of coaches building strong relationships. Most resentment comes from players not trusting that their coaches. They don't trust their coaches because of inconsistencies in correction and accountability. 

There are three ways coaches are inconsistent with their accountability...