Monday, January 2, 2023
The Biggest Mistake Coaches Make With Accountability
Thursday, January 28, 2021
3 Keys to Consistent Accountability
Championship Level Accountability
Coaches that enjoy consistent, long-term success at an elite level have one very important secret to their success. These elite coaches are not accidentally successful. Success didn't just happen. They understand that success and high level performance comes from consistent, intentional accountability from everyone in the organization.
Consistent Accountability comes down to three principles. First, you have clear standards of performance. Your standards are clearly laid out and everyone in the organization understands the standards. Second is consistent accountability to the standards. Every single person is held accountable to the standard. Third, you care enough about people to have difficult conversations.
Clearly Defined Standards
Your standards must be clearly laid out, and everyone must understand and know the standard. If they know the standard and understand it, they will know when they don't meet it. The problem lies when they think they met the standard, but didn’t, and it wasn't clearly defined. This is when you, as a coach, have to teach the standard in a different way. The greatest teachers know that not everyone learns the same way. Most people tend to be visual learners, but others are auditory. A good percentage of athletes are a combination of visual and kinesthetic learners. This means they have to see and do before they learn a skill.
I once heard a coach say, "telling isn't teaching." Just because you tell someone something, doesn't mean they learned it. How many times have you heard a coach say, "well I told him." That is not coaching. That is telling. And that should never be our excuse. How do you know they learned what your are teaching? You have to obtain feedback. Instead of asking if they understand, ask them a question with a specific answer. If you told them to arrive by 2pm, don't say, "do you understand?" Replace that with, "what time do you have to be here?" If they say 2pm, you know they learned the expectation.
When you teach, you need to have coaching points. The business world calls them bullet points. What are your buzz words that kids must learn? This helps them to remember, retain, and recall information.
If your players don't know the expectations, how can they meet them? You cannot assume something is understood by everyone if you haven't laid it out clearly. You most likely will have to repeat the standard over and over again. But if you never define the standard, don't be upset when your players don't reach it.
Consistent Accountability
Every single person must be held accountable to the standard. There are two things I see in organizations that destroy trust. First, some athletes are held to the standard while others are not. And second, the standards change based on which coach the athlete is with at that moment.
If you hold one person to the standard but you don't hold another person accountable, you are going to be frustrated. Your team is going to be frustrated. If you have a standard that says no one will wear earrings in the weight room, and you allow one athlete to wear earrings in the weight room, tomorrow you will have 5 people wearing earrings in the weight room. Permitting is promoting. Now you have lost the standard. You have two choices. You can either reteach the standard and tell the athletes you are going to hold them accountable and actually do it. Or, you can get rid of the standard. The best way is to consistently hold people accountable to meeting your standard.
A standard that I see consistently violated on average teams is the "no one walks off the field" standard. You go to their practice, and you see guys walking off the field. Then you watch them in a game, and guys are walking off the field. If your standard is that you jog off the field, then hold guys accountable to the standard. Teach them the standard in practice. Don't wait until games to try to teach a standard. Do a drill in practice where they have to jog off the field. Remember, what you permit, you promote.
The second issue comes when one coach holds an athlete accountable and another does not. I see this a lot with parallel squat. One coach is making sure athletes get to parallel, while another coach accepts a squat that is above parallel. There needs to be consistent accountability from coaches for standards of performance to mean anything. Each coach must be clear on the standards and hold athletes accountable.
Care Enough To Have Difficult Conversations
A sure fire way to show an athlete you don't really care about them is to allow them to not meet the standard. I have seen this at a lot of programs and it always involves guys that are considered really good players. Coaches must be willing to hold their best players accountable. If you don't, you not only hurt the program, but you hurt the kid. When you let things go with your best players, accountability is lost for everyone.
Nick Saban talked about how special his team was this year. It was special because his best players were accountable to the standard and led others. When your best players are your best people, you will have something special. But a big part of this came from those players having consistent accountability. They were held accountable to meeting the standards, every single day. They were coached with intentionality.
Players will rise or fall to the level of accountability to the expectations. If you have high expectations and high accountability, you will have a high performing organization. If you have high expectations and low accountability, you will always fall short of your expectations.
Players want structure and accountability. They want someone to care about them enough to set high expectations for them. They also want someone to care enough about them to hold them to those expectations. The biggest reason coaches don't want to have these conversations is that they don't want conflict. Listen, if you don't want conflict then don't be a coach. Go be a gardener. But you don't have to confront mediocrity in such a way that causes a lot of conflict. There are athletes who will test you. "Will coach really hold me accountable?" When they know you will, they will rise to the level of the accountability to the standard.
Players want you to see the best in them. They want you to love them enough to hold them accountable and push them to be their best.
Meeting The Standard
If someone doesn't meet the standard, it is usually because of one of two reasons. First, they didn't understand the standard of performance. Second, they know there are no consequences and the act will be ignored. This is often when we say the athlete doesn't care. No, they care, they either don't think you are going to hold them accountable, or they are going to test you. Inconsistent accountability is a mistake a lot of coaches make. They have inconsistent standards. The standard changes from athlete to athlete and coach to coach.
Our standards must be consistent and unified across the coaching staff and everyone in the organization. The standard can't change from one day to the next. This confuses our athletes and isn't fair to them. It will also lead to failure. If the athlete doesn't clearly understand the standard, reteach it. The second reason is simple. Hold them accountable. Care about them enough to hold them accountable to meeting the standard and being their best.
As you prepare for your season, begin to evaluate your accountability. Do you have clear standards of performance, and are you holding your athletes consistently accountable? Do you care enough about your athletes to have difficult conversations with them?
I wish you the best as you prepare your team for the upcoming season. I hope this has given you some actionable ideas for your program. Clearly define your standards, and have a consistent, high level of intentional accountability with your players. It will make a difference in your program while having a positive impact on your players.
And remember, it doesn't matter how much or how little talent you have to hold athletes accountable.
Additional Resources:
A few years ago I was speaking at a clinic about our game planning and an FBS coordinator asked me after the talk to go through what we do. I shared with him our offensive game planning resource and he used it through the spring. He emailed me back that it was a game changer. It was an honor to have him use these documents. After speaking at clinics and hearing that more coaches didn't know where to start, I decided to make these available.
Here is a link to my offensive game planning documents: https://sellfy.com/p/AndN/
It includes everything from a scouting report template, to practice plans, to a two-sided color call sheet, and more! Each of the nine documents are fully editable and customizable! Order today and start preparing for your first game right now! At one time this was $99, but it is available right now for less than $13!
Here are a couple of screen shots to show you what our call sheet looks like:
This shows you a small portion of it. It is a fully editable, customizable two sided call sheet. It gives you the ability to better organize and be prepared on game day. It helped us to be better play callers on game day. There are eight other fully customizable documents! Some of the top high school programs in the country use this, as do several college programs!
When I was a defensive coordinator we adapted this to our defensive preparation!
Here is a link to the defensive game planning documents. It includes 12 fully editable and customizable documents. https://sellfy.com/p/AY1u/ These are what we used to post 6 shutouts when I was a defensive coordinator. Defensive coordinators at all levels of football are using this. Again, it is less than $13 right now!
And finally, I put together a special teams resource. This has everything you need, included drill tape, practice tape, and game footage. It includes teaching presentations and scouting forms just for special teams! https://sellfy.com/p/tJwz/ This helped us to build dominating special teams!
I wanted these to be available at a very reasonable cost. These can help you to be more successful on the field and more efficient in the office!
Last year I got hooked up with CoachTube, and put together three courses for offensive football coaches. I put together two courses on RPO's, and a course on Building An Elite System of Communication. All of these courses will help you to score more points!
https://coachtube.com/users/coachvint
All three of these courses are detailed, with everything you need to be more explosive and to score more points.
The course on communication gives you a detailed approach to your gameday communication. I give you a system and a process to improve the quality of conversations, leading to improved play calling on game day. This course has received outstanding reviews from coaches at all level of football. A coach with multiple state titles told me this course helped them to be much more efficient and explosive this season.
My two RPO courses take you through a systematic process of installing RPO's into your offensive system. RPO's put the defense in conflict, forcing them to defend all 53 yards of width and all 6 skill players every single play. I not only give you a system, but I teach you the methods to develop your own RPO concepts.
https://coachtube.com/users/coachvint
New Book
Over the last several months, I have stepped out of my comfort zone and wrote a new book about faith and purpose. The book is available as a paperback on Amazon, and as an eBook for the Kindle App. The cool thing about the Kindle app is that you can read the book on any device. I invite you to read it, and discover the power you receive when you make a decision to walk with the Lord. Here is a link to the book: Finding Faith
Since publishing the book, I have received numerous texts, calls, and emails, from people who are going through similar trials and tribulations. They were feeling many of the same things I was feeling. The found comfort in the book. They also found they had a desire to change and to live better. They wanted more joy.
I would invite you to read the book and discover the possibilities that God has planned for your life.
Tuesday, December 13, 2016
Book Review: Culture Defeats Strategy
The book had some actual actionable ideas that were beneficial to me as a coach and to our players. Coach Jackson talks about how they build mental toughness and drive competitiveness in their program. Everywhere he has been he has built programs that have beaten people they shouldn't beat. What intrigued me was watching them beat a couple of programs they had no business beating. Not just beating, but hammering them. They had a 145 pound kid toting the rock and an offensive line that looked like our freshmen team. But they flat out got after it.
The book gives you a specific process for how they divide their year to create culture. Coach Jackson has demystified culture and how it is built. He talks about practical application of concepts he has used to turn programs around by building mental toughness and accountability.
That's the thing about this stuff. There are a lot of people that talk about culture like it's a mystery. Culture is simply the attitudes and behavior attributes of a particular group, team, or organization. It exists whether you build it or you don't. Every day we are building a culture within our programs. You build a culture by design or by chance. It all starts with relationships, but it goes far beyond that. I visited a Tom Hermans practice at Houston and they talk heavily about culture. I read Urban Meyer's book Above the Line last spring and it was tremendous. Nick Saban and Pete Caroll have great books. What do they all have in common... Culture. They talk about having a process for building your culture. Randy Jackson gets the importance of culture.
I learned the hard way how culture mattered. We had 7 D1 kids back early in my career and went damn 5-5. It was a disappointing season because we had the talent to win it all. We had in fighting and leadership issues. We had selfishness. We had really talented kids that were mentally not tough. We researched in the off-season about motivation and building leadership. We visited a very good program and they talked about "culture." We had no clue what "culture" was. We made a few adjustments, set some new standards of performance, and held our guys accountable. We then dove in a little bit further the next year. It changed me as a coach. What it did do was allowed us to coach our kids harder than ever before and push them to new limits. The atmosphere around the locker room changed. Guys worked harder. They played harder. We won more.
That's the thing about culture. You may never use the word. What do you want your program to look like? How do you want your kids to perform on Friday night? How mentally tough do you want them to be? Answer those questions and design your program to produce that. That's what culture is about. That's the point of Randy Jackson's book. Your culture is more important than your strategy in determining your success. Your system doesn't matter if your guys don't play hard. Your talent level doesn't matter if you don't play hard. Your talent doesn't matter if your kids are selfish. That is why your culture is vital.
Coach Jackson's book will give you roadmap for building culture with your program. He gives you tools you can use immediately with your players to begin building a the culture you want within your own program.
I highly recommend this book! It will help make your program better! You can order it by going to http://coachrandyjackson.com.
Shameless pitch for my own books...
A while back I published a couple of iBooks that can help your program with X's and O's. The first is on Installing RPO's into any offense. Here is a link to the iBooks version: http://itunes.apple.com/us/book/id1078061959. The ibooks version includes explanations, diagrams, and video clips on multiple RPO Concepts. It will give you a simple process for implementing them into your offense. I wanted these books to be affordable, so they are priced to be easy on your pocket book!
Sunday, November 27, 2016
Developing Culture, Character, and Leadership
If you focus on the negative of your situation, you will never have success. What is success? Making the most out of the situation you have, and doing everything in your power to make it better. I am a realist, and I understand that some programs are much better than others. But if you focus on why your program can't be successful, that is exactly what you will get.
Building a championship program is hard. It is a very, very difficult thing to do. That's why very few programs every reach that level. Quite honestly, most coaches are not focused on what it takes to build a championship program. They aren't willing to do the things it takes to create a culture of success. They aren't willing to coach the details each and every rep, every single day. It is hard to coach guys every single day and the details. They allow themselves to accept less than an athletes best. They then justify to themselves that it's okay to accept less than the athlete's best. He's hurt, or he's new, or we will fix it tomorrow. If that's your mentality... prepare for more of the same next year.
So what does it take? Here are five keys to building a championship program:
Last summer I picked up Urban Meyer's new book Above the Line, and it has not disappointed. He had a great quote in the prologue about leadership.
The "Talk About It" teams often lose to teams with lesser talent. Programs that talk about culture, character, and leadership often will implode at inopportune times. They often have players who will coast when no one is looking. When things are going well their players work hard, but only until things start getting uncomfortable. When things get uncomfortable, they are going to cut reps and even sets. They are going to have a nagging injury and find the "loser's limp."
"Talk About It Teams" and "Culture by Chance" teams have players that look at coaching and correction with disdain. They make excuses for mistakes. They don't like to be coached. Coaches often avoid confrontation so the start to ignore mistakes .Raise your hand if you work in, or have every worked in a program that would fall into this category?
The coaches of the "Talk About It" teams and the "Culture By Chance" teams often complain their kids aren't mentally tough. They often complain about their kids being entitled. They often talk about a lack of work ethic. These are the guys that say, "we didn't have a good senior class this year."
The programs that Live It, Breath It, Love It have players who embrace being uncomfortable. They have team members who will not give up because they don't want to let down the man next to them. These are the teams where every practice and every workout is a joy to watch. There is purpose and passion displayed in every drill. There is coaching going on every single rep. There is a high level of accountability. If a mistake is made it is called out and corrected immediately. Coaches are coaching the details. Players are hustling. Everything is highly organized and fast paced. Players accept coaching for what it is, "a compliment to say I care enough about you to help you be your best."
The players live and breath the culture. They understand the purpose and vision of the organization. They live the core values of the organization. They hustle well regardless of circumstance. They accept coaching. They have been trained on how to handle adversity.
As you read through each of these, evaluate your organization. Where are you doing well, and where might you be lacking? What is the culture of your team? How would your players define your culture?
Regardless of where you are, you must take an action step. If you don't have a vision, or core values, or a plan to teach character and leadership, the time is now. Bring your team together and talk about what you think a championship organization looks like. Build your vision and core values. Put together a plan to invest time to develop your core values.
If you don't know where to start, find someone who can help. It's okay to not know. It's not okay to not seek out how. Reach out to a coach who can help you build your culture. Reach out to people who can help.
If I can help you please let me know. I have worked with several schools over the years on areas of building culture, character, and leadership. I will be speaking at several clinics this year on Building Character and Culture with the R.E.A.L. Man Program. The R.E.A.L. Man Program is a tremendous resource for you to build character and improve your culture.
Reach me on Twitter @coachvint for more information. Or, you can shoot me an email at coachvint@gmail.com.
A great coach that could help you with building a culture is Randy Jackson at Grapevine High School in Grapevine, Texas. He is one of the best at building culture with his athletes. His teams consistently overachieve. Randy Jackson can be found on twitter @CoachJacksonTPW He wrote a great book called Culture Defeats Strategy. It can be found here: coachrandyjackson.com
Coach Jackson's book is awesome!
X's and O's, Tempo, and RPO's!
A few months back I published a couple of iBooks that can help your program with X's and O's. The first is on Installing RPO's into any offense. Here is a link to the iBooks version: http://itunes.apple.com/us/book/id1078061959. The ibooks version includes explanations, diagrams, and video clips on multiple RPO Concepts. It will give you a simple process for implementing them into your offense.
Last year I got hooked up with CoachTube, and put together three courses for offensive football coaches. I put together two courses on RPO's, and a course on Building An Elite System of Communication. All of these courses will help you to score more points!
https://coachtube.com/users/coachvint
All three of these courses are detailed, with everything you need to be more explosive and to score more points.
The course on communication gives you a detailed approach to your gameday communication. I give you a system and a process to improve the quality of conversations, leading to improved play calling on game day. This course has received outstanding reviews from coaches at all level of football. A coach with multiple state titles told me this course helped them to be much more efficient and explosive this season.
My two RPO courses take you through a systematic process of installing RPO's into your offensive system. RPO's put the defense in conflict, forcing them to defend all 53 yards of width and all 6 skill players every single play. I not only give you a system, but I teach you the methods to develop your own RPO concepts.
https://coachtube.com/users/coachvint
Monday, May 23, 2016
No Hats In School... Why Your Program is Lacking in Discipline
I tell you this because this happens in many athletic programs, schools, and companies throughout the globe. Leaders set rules or standards and then don't hold people accountable. Or, they hold them accountable selectively. They don't coach them on the details. They tell them to stand a certain way, and then permit them to deviate. They tell them to wear certain clothing, and allow them to deviate. They tell them to be there at a certain time, and when someone is late, there is not accountability. Permitting is promoting. When you allow it to happen you might as well be asking for it to happen. If you allow one to do it, another will. If you allow it once, then it will happen twice. Then three times. After a few weeks, a coach will have a bad day and go off on their athletes for not meeting the standard that has never or rarely been enforced. The kids aren't the problem. The coaches are.
This is not a great way to build trust. It is not a way to build discipline. It is a great way to lose your athletes and drive a wedge between you and them. Before you get angry, ask yourself, "why are my athletes not meeting the standard?" It is one of two things. First, your standards are not clearly laid out. Your athletes don't understand what you are asking for. You are not coaching the details. The second reason is that you have permitted them to deviate from the standard. If you let them deviate from one thing, you need to expect them to deviate from everything.
This is where programs start to have issues with discipline. If you are having issues with discipline, ask yourself the following three questions:
1. Are our standards clearly laid out AND understood? It is not enough to teach them, you have to make sure the standards have been learned. You constantly have to reinforce the standard. Ask your athletes to repeat the standard to you. Ask them to show you the standard. They can't meet a standard they don't understand. They also can't hit a moving target. If the standard is always moving they will never be able to hit it. You have to have clear set of verbiage for the standard. It has to be the same every time. If the standard is not consistently taught, it will not be clearly understood.
2. Have I permitted deviation fromt the standard? If you permitted deviation from one standard, expect deviation from other standards. If you tell them they all have to have a white t-shirt, and everyday athletes are missing the white t-shirt and you ignore it, expect a lack of discipline. How will they take your standard seriously? This is dangerous. If you don't hold the standard on the white shirt, how can you expect them to line up right on Friday night? How can you expect them to take a six inch step on your zone play? If they are allowed to deviate from the white t-shirt, they will believe they can deviate from other standards as well.
3. Are WE consistently holding people accountable to the standard? Is every coach holding your athletes to the standard, or does each coach have a different set of standards? There is nothing more frustrating as an assistant coach than holding someone accountable and feeling like you are on an island. It goes right back to the issue with hats in school. If the standard changes from coach to coach, athletes will lose trust and confidence in you and the staff. The standard must be consistent from coach to coach. If one coach has one standard on parallel squat and another coach has a different standard, there will be confusion.
If the answer to any or all of these questions sound familiar, chances are you are pretty frustrated. Whether you are the coach permitting, or you are the lone ranger holding people accountable, you are probably having moments of frustration. Your culture is probably suffering. If your culture is suffering, you will never play as well as you think you can. You will lose to people even when you have more talent. You will be inconsistent. Your players will question and lay blame when things don't go well. They will not trust you or what you are doing.
Why does this matter? Why do we even bother? The reason is simple. Great programs have clearly defined expectations that are consistently upheld. They hold athletes accountable for not meeting the standard and constantly reteach and coach them on how to meet the standard. They try to meet the athlete at their level and bring them to the standard. They are willing to confront even when it might be uncomfortable. Because you are willing to confront deviations from the standard, the standard will be met. Your players will understand that if they do not meet the standard they will be corrected. Correction is love, and consistent correction builds discipline.
If you are struggling with this, the great news is: you can change. But the only way it will change is with action. You have to reset the situation. Set very clearly defined standards of performance. Make sure all of your coaches understand the standards, and explain them to your team. Then, hold them accountable to the standard, every single day. A reset is simply an opportunity to tell your team or organization that you did not hold them to their highest standard, and that will change. It will not be easy. There will be some pain. But the results will be worth the investment.
Several years ago we had to do this. We worked very hard to build a championship culture. We had a couple of very good seasons and we had a strong nucleus returning. We made the mistake of letting them slip on our standards. We did not hold them to a standard of excellence. We let them slide on little details. We thought, well, we are good enough to overcome these things. The problem is, the little things got bigger each day. One afternoon in April we noticed several guys straggling into the weight room late. A couple of these guys were our captains. During our workout we had another group of guys cutting sets. I went ballistic. I let them know this was absolutely the opposite of what we wanted. This was not meeting our standard. While I got my frustration out, nothing changed. The next day we had the same issues. We looked entitled and refused to work hard. They weren't getting deep enough on squat. They weren't locking out their bench. They weren't finishing when things got tough.
We pulled a few of the guys in and asked them why they were deviating from the standard. Their answers shocked us. "Because no one said anything." That said a lot right there. I thought, "we shouldn't have to." But I stopped myself from saying it. That's because WE NEED TO SAY SOMETHING! It's our job. It is just like when guys say, "we are not going to coach you on effort." Then don't expect great effort! You have to coach everything all the time. There is no other way to be successful.
As a coaching staff we made a decision to do a reset. The next day we brought them in and told them we failed to hold them accountable to our standards, and that would change immediately. We reset the whole deal. We retaught the standards. We told them why we were doing this, and that we would never again fail to hold them accountable to reaching our standards. Everything was redefined.
The reset was a defining point in that season. It was vital for our preparation to confront the problem and change. Without the reset we would have been mediocre at best. We would not have been successful as a program. Our players learned a valuable lesson and so did our coaching staff. You are entitled to nothing. When you build your culture and get things going the way you want them to go, you cannot coast. You can never relax. If you do find yourself slipping and standards not being met, immediately confront the issue.
Leadership requires confrontation. There is no other way. You can't ignore deviations from the standard and expect them to improve. And the confrontation does not need to be ugly. You can confront without building resentment. You can confront without trampling on someone's dignity.
Here is a simple 4 step process for accountability:
1. Confront
2. Clarify
3. Reteach
4. Evaluate
Confront- If the standard is not being met immediately stop the person and tell them they are not performing to the standard
Clarify- Make sure they clearly understand what is expected. Have them repeat the standard back to you.
Reteach- Demonstrate the standard. Make sure they can perform the standard whether you are looking or not.
Evaluate- Make sure they are performing to our expectations
It is up to everyone to enforce the standards. If it is important to you, find a way. If not, you will certainly find an excuse. Everyone must be invested in our standards. And if you aren't willing to enforce a standard, eliminate it. It will only lead to deviation from more important standards.
Every single day you are building a culture within your program. Are you building your culture by design or by chance? The biggest part of building culture is to set high standards and to have everyone in your organization enforce the standards.
Shameless plug of my Interactive iBooks!
Thursday, February 18, 2016
Turning Around a Program
It all starts with a vision, mission, values, and a plan. You have to have a picture of what you want your program to look like. You have to have a vision that others can buy in to. You have to articulate your vision so others can see it as well. You have to be passionate, positive, and enthusiastic, even when others think you should be disappointed.
As you build your vision, you must develop a mission that is greater than winning games. You have to have values that are aligned with your mission and vision. These are four or five non-negotiable that define your program and what you stand for. Finally, you have to have a plan of action. Your plan of action must begin with the end in mind as Stephen Covey says. Once you know where you want to go, you have to put a plan in writing to get their. If you don't have a plan in writing, all you really have is a dream you will never achieve.
First, we had to increase participation. For a school with nearly 4,000 students the participation in football was very, very low. Other sports had been competitive. We had to get kids to want to participate in football. To do this, we had to give them compelling reasons to be a part of the program. We brought a lot of passion and enthusiasm to our strength and conditioning program. We researched new and innovative ways to workout so we kept things fresh while improving our speed, quickness, and explosiveness, and preventing injuries. We added an element of competition into everything we did. A big part of increasing participation was putting kids in nicer uniforms and upgrading equipment. This took a lot of time and energy, but we made huge increases in participation. Everyone had very nice matching shorts and t-shirts to wear in the weight room. Gone were the 25 year-old shoulder pads. It took time, but upgraded every piece of equipment our kids would wear. We fundraised daily. Coach Diaz believed the only bad fund raiser was the one we weren't doing. It took a lot of time and energy, but our kids benefited greatly.
Winter and spring was a great time to build confidence in our student-athletes. We gave them record cards in the weight room and had them record everything they did. We had them compete to set personal records each day. We set daily and weekly goals that they thought would be very difficult, and began to build small victories. When we maxed out we wanted things to be very competitive. We wanted them to push each other. When players see other guys breaking personal records they want to to it as well. Our max out days were basically a party in the weight room. I remember one of our players saying, "let's have a max out party!" I wish we had cell phone cameras back in the late 90's and early 2000's to record the intensity and passion.
Another thing we did was built our players up every chance we had. No player in our program when we took over had ever won a game. We coached them as if they were going to contend for a state championship. We coached each kid as if he was going to be an all-state player. We constantly reinforced that they had greatness inside. We rarely talked about winning. We talked about being the best version of ourselves, and being the best team we could be. If we were able to give our best effort in the weight room and in the classroom, we would earn the right to be successful.
I recently visited with Randy Jackson, of Grapevine High in Grapevine, Texas. He has been very successful and changing culture and turning programs around. They use their off-season program to set high expectations and help kids achieve them. They do a boot camp program that many successful coaches have modeled. They intentionally put the kids in pressure based situations to teach them to work through adversity. When they get through the boot camp portion of their off-season they feel like they have accomplished something as individuals and as a unit. When you accomplish something you build confidence.
When student-athletes see positive progress they are going to begin to believe. When they can look at a record card in the weight room and see themselves getting stronger, they begin to believe. When you put them into adverse situations and they work together to make it through, they begin to believe. Confidence is not something that can be given, it has to be earned. It isn't rocket science. Set high standards, give kids the tools to achieve them, and support them when they do well and when they struggle. We built them up everyday and told them what we thought they were capable of. We told them they were going to be a championship team.
Third, we had to build a program into something they "belonged" to. We had to build a family that they felt like they were a part of. We wanted them to learn to trust, something that was lacking in their lives. We spent a lot of time getting to know our players and learning their hopes, their dreams, and their fears. We wanted to know their why. What was the reason they wanted to excel? What obstacles did they face? How could they help us overcome those obstacles? We wanted to take our relationships deeper. We wanted them to understand what FAMILY and unconditional love were all about. We wanted them to trust each other and depend on each other. We wanted them to know they were a part of something bigger than themselves. You can't just say the word family and put it on a t-shirt. Family starts with relationships, and you have to spend time with your players outside of football to get to know them. We loved our players unconditionally. We loved them on their worst days as much as we loved them on their best days. We reminded them everyday through our words, deeds, and actions, that we loved them and wanted great things for them. This was a huge part of our success.
Perhaps most importantly, we held them accountable to our standards. Everyone talks about having a standard, but how many leaders have communicated those standards? If you asked your team what your standards are, could they articulate them back to you? The first thing we did was came up with a simple slogan, "committed to excellence on and off the field." We put this on every piece of stationary we had. We talked to our kids about what this meant. We talked about commitment and excellence, and how important those words would be. This was our mission.
Standards of Performance
Next, we talked about standards of performance. Coach Diaz had read Bill Walsh's book Finding the Winning Edge. That book helped us to better understand that we had to have clear standards and expectations for our guys. What does parallel mean on squat? What is a perfect rep? What is our expectation for being on-time? If you ask anyone who played for us 12 and 15 years ago what our standard for being on-time was, they will tell you being 15 minutes early is on-time. If you were on-time you were late! If we told them to be somewhere at 5pm, they would arrive ta 4:45. They know that parallel was the top of the thigh parallel to the floor.
When you set a standard of performance you have to hold guys accountable. Without accountability you can only go so far. You are never going to be as good as you could be. When a player didn't get to parallel, we did the rep again. When we didn't finish through the line, we did the rep again. When we didn't get all 5 reps, we did some sort of accountability exercise. We wanted our guys to learn to do things right. This starts with a set of clear standards that your players understand and can define. Holding people accountable on the little things sets the foundation for doing the big things right!
What it all comes down to is your culture. You have total control over your culture. What does your culture look like? How can it be improved? Your culture starts with you expectations and standards, and is built with your accountability. If you have high standards and low accountability, your culture will suffer. If you have low standards and high accountability, your culture will suffer. If you have high standards and high accountability, you will build a culture conducive to consistent success.
What Coach Diaz understood was that the weight room is the best place to build accountability to self and to the team. He understood that accountability is very hard and requires confrontation. He also understand that confrontation is necessary to build love. To built love you have to confront the act, not the person. What I mean is, you never make it personal. You don't degrade the player, you degrade the act. Coach Diaz was and still is a master of this. You see, this is how you build discipline, and discipline is love. Your players must know you care about them at their best and at their worst.
One of the hardest things we had to do was to suspend players who didn't meet our standards. Sometimes this meant suspending our best players. I remember having to suspend our best lineman for a game. This hurt the team in the short term, but in the long run it improved our program. Our best running back, and arguably the best in school history, missed at least half of 3 games his senior year. He was late to meetings a couple of times and late to school on a Saturday morning. It hurt to have him sit, but it would hurt more if he and the team did not learn that lesson. He learned to be accountable in high school so he didn't have to learn a harder lesson later in life when more was at stake. Our ultimate goal was that they become better fathers and husbands.
This is where most people fail. They fail to hold athletes accountable. It is hard. It takes effort. It takes time. Sometimes it takes time away from other activities that are very important. It is hard to tell someone they are not doing something as well as they can. It is hard to tell someone they are not meeting expectations. It is hard to tell them they are letting their team down. But if you are not doing those things, you are setting your players up for failure down the road.
Finally, we didn't panic when things didn't go well early on. We had some real struggles. We didn't walk out and set the world on fire. It took time to build a solid foundation. At each step of the way Coach Diaz kept us grounded and focused the process. When things didn't go as well as we had wanted them to he reminded us of the vision and mission.
There are so many factors that go into turning a program around, and none of those factors are easy. Each school is going to be different, but there will always be problems. If you can identify three key areas that need to be improved, and you can focus on solving those problems, you will have success. If you can set high standards and get players to achieve those standards, you will have success.
If you are looking for a great resource to talk to about building culture, I would recommend you reach out to Randy Jackson at Grapevine High School. He is very open to helping schools improve their programs, and loves giving back to this great game that has blessed so many of us. Another great resource is Jeff Riordan at Crosby High School in Crosby, Texas. He has turned that program around and is building a monster. There are so many great coaches that are willing to help, and I would recommend you take the time to seek others who have successfully done what you are trying to do. Jason Sims at Childress High School in the Panhandle of Texas is another master at building programs.
Whatever your situation, your belief and expectations will drive the belief and expectations of your coaching staff and players. If you don't believe you can be successful, your players will not believe you can be successful. Notice we did not mention X's and O's at all. Our X's and O's were very good. But the real key to our success was what we did every single day to build and develop our family.
A few months back I published a couple of iBooks that can help your program with X's and O's. The first is on Installing RPO's into any offense. Here is a link to the iBooks version: http://itunes.apple.com/us/book/id1078061959. The ibooks version includes explanations, diagrams, and video clips on multiple RPO Concepts. It will give you a simple process for implementing them into your offense.
https://www.amazon.com/dp/1520447485